CICET - FCVC.
COMEGI - Centro de Investigação em Organizações, Mercados e Gestão Industrial
Publicações (mais relevantes)
Revistas Científicas
Oliveira, C., Rodrigues, M., Martins, N., Borges, A.P., & Silva, R. (2023). How to Increase Motivation and Job Satisfaction ¿ Empirical Case Study. Journal of Intercultural Management, 14(4), 60-96. 10.2478/joim-2022-0016
Cunha, A., Borges, A.P., & Ferreira, M. (2023). Do real estate investment companies profit from house price growth? Evidence from Portugal. International Journal of Housing Markets and Analysis, 16(7). https://doi.org/10.1108/IJHMA-01-2023-0007
Rodrigues, P., Borges, A.P. and Vieira, E. (2023). Gastronomic experiences on tourists¿ life satisfaction and happiness: The case of Porto. European Journal of Tourism Research, 34, 3412. https://doi.org/10.54055/ejtr.v34i.3034
Rodrigues, M., Franco, M., Oliveira, C., Borges, A. P., & Silva, R. (2023). How have smartness cities responded to the pandemic? An empirical study. Cities- The International Journal of Urban Policy and Planning, 135. https://doi.org/10.1016/j.cities.2023.104241
Rodrigues, M., Franco, M., Oliveira, C., Borges, A. P., & Silva, R. (2023). The Pandemic and the Creative Performance of Cities: An Empirical Study in Portugal. Smart Cities, 6(1), 445-468.
Borges, A.P., Vieira, E., Rodrigues, P. & Sousa, A. (2023). Influence of COVID-19 on online shopping behaviour, leisure and socialisation. Management Research: Journal of the Iberoamerican Academy of Management. doi/10.1108/MRJIAM-09-2021-1229/full/html .
Vieira, B. M., Borges, A. P., & Vieira, E. (2023). The role of Social Networks for decision-making about tourism destinations. International Journal of Internet Marketing and Advertising, 18(1), 1-27, https://doi.org/10.1504/IJIMA.2023.128148.
Almeida, A. L., Vieira, E., & Borges, A. P. (2022). Segmentation and the Key Communication Channels to Promote a Music Festival - The NOS Primavera Sound Case Study. International Journal of Marketing, Communication and New Media, 10(19), 5-35, https://doi.org/10.54663/2182-9306.2022.v10.n19.5-35
Rodrigues, P., Sousa, A., Fetscherin, M. & Borges, A. P. (Forthcoming). Exploring masstige brands¿ antecedents and outcomes. International Journal of Consumer Studies. https://doi.org/10.1111/ijcs.12869.
Borges, A. P., Lopes de Almeida, A., Vieira, E., & Belucio, M. (2022). Travelling and discovering new destinations after destinations after the COVID-19¿S lockdown: The role of routines and habits. Forthcoming in Enlightening Tourism. A Pathmaking Journal, 12(1), pp. 70-93.
Rodrigues, P., Borges, A.P. and Vieira, E.P. (2021). Corporate social responsibility image and emotions for the competitiveness of tourism destinations. Journal of Place Management and Development, 14(2), 134-147.
Reis, A.M., Vieira, E. & Borges, A. (2021). Determinants of tourist expenditure: the role of tourists' experiences in the city of Porto. International Journal of Tourism Policy, 11(1), 73-87.
Reis, A.M., Pinto Borges, A. and Araújo, N. (2021). Managing NHS money in Portugal: who decides?. International Journal of Health Governance, 26(2), 135-149
Pinto Borges, A, Vieira, E., Rodrigues, P, & Tavares, V. (2021). Brand Knowledge and satisfaction explained by the attributes of a regional food product. International Journal of Marketing, Communication and New Media, 9(16), 25-50.
Pinto Borges, A., Lopes, J.M., Carvalho, C., Vieira, B. M. & Lopes, J. (2021). Education as a key to provide the growth of entrepreneurial intentions. Education + Training, 63(6), 809-832.
Vieira E., Borges A. P. & Rodrigues P. (2021). Exploring the relationship between the length of stay and various determinants at one of the best European destinations. Tourism and Hospitality Research.
Pinho, M. & Borges, A. P. (2021). Healthcare professionals' attitudes concerning prioritization decisions: a quali-quantitative analysis in Angola. Global Business and Economics Review, 24(2).
Oliveira, M., Oliveira, J. Borges, A.P. & Lopes, J. (2021). Social networks in the non-profit sector: Social support practices. International Review on Public and Nonprofit Marketing.
Rodrigues, I., Lopes, J.M., Borges, A., Oliveira, J. & Oliveira, M. (2021). How Can Gamified Application Drive Engagement and Brand Attitude? The Case of Nike Run Club Application. Administrative Science, 11(3), p. 92.
Rodrigues, P. Borges, A., Sousa, A. D. F. A. (2021). Authenticity as an Antecedent of Brand Image in a Positive Emotional Consumer Relationship: The case of Craft Beer Brands. EuroMed Journal of Business.
Rodrigues, P., Borges, A. P. & Vieira, E. (2021). The mediating role of Brand Experience in a Mid-Sized City. forthcoming International Journal of Business Excellence
Araújo, N., Reis, A. M. & Borges, A. P. (2021). Managing Public Health Spending Growth: Public¿s Views. Forthcoming on Journal of Health Management.
Vieira, B. M., Borges, A.P., Vieira, E. (2021). The role of Social Networks for decision-making about tourism destinations. forthcoming International Journal of Internet Marketing and Advertising
Borges, A. P., Vieira, E. and Lopes, J. M., (2021). Emotional Intelligence Profile of Tourists and Its Impact on Tourism. Journal of Quality Assurance in Hospitality & Tourism.
Vieira, E., Borges, A. & Lopes, J. (2020). The Role of Intangible Factors in the intention of Repeating a Tourist Destination. International Journal of Tourism Policy, 10(4), 327-350.
Rodrigues, P. & Borges, A.P. (2020) Negative emotions toward a financial brand: the opposite impact on brand love. European Business Review.
Borges, A. P., Vieira, B. M. & Vieira, E. (2020). Porto street stage at Rally Portugal: the determinants of the length of stay. Journal of Sport & Tourism, 1-17.
Borges, A., Cunha, C., Lopes, J. (2020). The Main Factors that determine the intention to revisit a music festival. Journal of Policy Research in Tourism, Leisure and Events.
Borges, A. P. Vieira E. & Gomes, S. (2020). The Evaluation of Municipal Tourist Tax Awareness: The Case of the City of Porto. Tourism and Hospitality Management, 26(2), 381-398.
Pinho, M. & Borges, A. P. (2019). A scoring index of prioritization factors between patients: An Iberian comparison. Health Care Manager, 38(3), 267-275
Borges, A. P., Rodrigues, P. & Branco, F. C. (2019). Consumer Perceptions of Corporate Social Responsibility and its Impact on Purchasing in Economic Crisis. Global Business and Economics Review, 21(5), 583
Pinho, M. & Borges, A.P. (2019). Holding individuals accountable for engaging in harmful health behaviors when managing scarce resources: Yes or not really?. International Journal of Health Governance, 24(3).
Rodrigues, P., Borges, A. & Vieira, E. (2019). Destination Brand Personality and Brand Experience in the Tourism Management of a Mid-Sized City. International Journal of Business Excellence.
Pinho, M. & Borges, A. P. (2019). The views of healthcare professionals and laypersons concerning the relevance of health-related behaviors in prioritizing patients. Health Education & Behavior, 46(5), 728-736.
Borges, A.P., Vieira, E. P. & Rodrigues, P. (2019). The perception of corporate social responsibility of the city of Porto. International Journal of Tourism Cities, 5(2), 130-145.
Pinho, M. & Borges, A. P. (2018). A three-country survey of public attitudes towards the use of rationing criteria to set healthcare priorities between patients. International Journal of Ethics and Systems, 34(4), 472-492
Pinho, M. & Borges, A.P. (2018). Economic decisions on who to treat when resources are not enough for everyone. Evidence from a Spanish survey. Revista de Salud Pública, 20(5), p. 584
Borges, A.P., Vieira, E.P. & Romão, J. (2018). The evaluation of the perceived value of festival experiences: the case of Serralves em Festa!. International Journal of Event and Festival Management, 9(3), 279-296.
Trindade, A., Borges, A. P., Vieira, E. & Gomes, S. (2018). Satisfaction Scoring Index for a musical festival during and after the event: The NOS Primavera Sound Case Study. European Journal of Applied Business and Management, Special Issue, 109-121.
Pinho, M., Borges, A. P. & Petricevic, D. (2018). Bedside healthcare rationing dilemmas: a survey from Croatia, International Journal of Human Rights in Healthcare, 11(3), 153-164.
Borges, A. P., Rodrigues, P. & Matias, Á. (2016). Customer satisfaction and expenditure behavior in musical festivals: The optimus primavera sound case study. Tourism Economics, 22(4), 825-836.
Rodrigues, P., & Borges, A. P. (2015). Corporate Social Responsibility and its Impact in Consumer Decision-Making. Social Responsibility Journal, 11(4), 690-701.
Livros e Capítulos de Livros
Rodrigues, P., Sousa, A., Borges, A.P., Brochado, A., & Barbosa, I. (2023). Human(oid): Virtual Social Media Influencers. In R. Bansal, S.A. Qalati, & A. Chakir (Eds.), Influencer Marketing Applications Within the Metaverse (pp.1-12). IGI Global. 10.4018/978-1-6684-8898-0.ch001
Rodrigues, P., Sousa, A., Ferreira, B., Borges, A. P., & Martins, C. (2023). Complexity of Individual Choice Between the Public and Private Healthcare Sectors. In U. Comite (Ed.), Handbook of Research on Complexities, Management, and Governance in Healthcare (pp. 195-215). IGI Global. https://doi.org/10.4018/978-1-6684-6044-3.ch014
Rodrigues P., Gómez-Suárez M., Brochado A., Veloso M., Borges A. P., & Matias Á. (2022). COVID Crisis and the Impact on Smart Tourism, Sustainable Development and Local Communities. In Vrontis D., Thrassou A., Weber Y., Shams S.M.R., Tsoukatos E., & Efthymiou L. (Eds.), Business Under Crisis, Volume III. Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-76583-5_7
Rodrigues, P. C., & Pinto Borges, A. (2021) (forthcoming). Anxiety During the Pandemic: The Perceptions of Health Importance, Health Knowledge, and Health Consciousness. In ¿. Omeraki Çekirdekci, Ö. ¿ngün Kark¿¿, & S. Gönülta¿ (Ed.), Handbook of Research on Interdisciplinary Perspectives on the Threats and Impacts of Pandemics. IGI Global. http://doi:10.4018/978-1-7998-8674-7.ch021
Rodrigues, P., Gómez, M., Veloso, M., Brochado, A., Matias, A., Borges, A.P., (2021). COVID-19 Crisis and Impacts on Local Communities, Sustainable Development and Smart Tourism. forthcoming chapter in Business Under Crisis: Contextual Transformations and Organisational Adaptations, Palgrave Studies in Cross-Disciplinary Business Research, In Association with EuroMed Academy of Business.
Borges, A.P., Brandão, A., Coelho, A., Martins, C., Alves, G., Remondes, J., Santos, J. & Rodrigues, P. (2019). Marketing Aplicado à Moda Portuguesa. Chiado Editora
Borges, A. P., Vieira, E. P., & Rodrigues, P. (2018). The Importance of Events to Promote the Tourism: Case study of the "Essence of Wine". In M. A. Camilleri, (Eds.), The Branding of Tourist Destinations (chapter 8). Emerald Publishing.
Borges, A.P., Vieira, E. & Rodrigues, P. (2018). Branding Porto: A Case Study of the 'Essence of Wine'. In Camilleri, M.A. (Eds.), The Branding of Tourist Destinations: Theoretical and Empirical Insights (pp. 129-146) Emerald Publishing Limited.
Conferência/Workshop e Proceedings
Borges, A. P., Vieira, E., & Nadais, C. (2022). How Important Events and Their Environmental Practices are to Visitors: The Case of Serralves em Festa!. In A. D. Saputro et al. (Eds.), Proceedings of the International Conference on Sustainable Environment, Agriculture and Tourism (ICOSEAT 2022) (pp. 858¿867). Advances in Biological Sciences Research. https://doi.org/10.2991/978-94-6463-086-2_114
Sousa, A., Vieira, E., Rodrigues, P. & Borges, A.P. (2021). E-commerce before, during and after confinement: consumer tendencies in three countries. In Proceedings of BAM2021 Conference: Recovering from Covid: Responsible Management and Reshaping the Economy, from the 31th August - 3rd September (Virtual)
Borges, A. P. & Derom, S. (2021). Communication Channels with Music Festival Audiences: The case of NOS Primavera Sound. Abstracts published at Proceedings International Workshop Tourism and Hospitality Management.
Lopes de Almeida, A., Vieira, E. & Borges, A. (2021). Audience segmentation and communicating towards a Music Festival ¿ the NOS Primavera Sound. Proceedings 4th International Conference on Tourism Research (pp. 287-295).
Lopes de Almeida, A., Vieira, E. & Borges, A. (2021). Targeting audience attending a Music Festival ¿ Evidence from NOS Primavera Sound. Proceedings International Tourism and Hospitality Management Workshop (pp. 76-77).
Borges, A. P., Cunha, C. & Lopes, J. (2021). The influence of the Factors Push and Pull in the Intention to Return to the Musical Event: The Essential Information to Define Marketing Strategies. Abstract published at Proceedings International Workshop Tourism and Hospitality Management
Reis, A.M., Vieira, E., Borges A.P. (2020). Determinants of tourist expenditure: the role of tourist experiences in the city of Porto. Abstract published at Proceedings International Conference of Applied Business and Management.
Devrisashvili, G. & Borges, A. P. (2020). Consumer behavior before, during and after at the time covid-19: an application to Georgia. Abstract published at Proceedings International Conference of Applied Business and Management.
Borges, A. P., Vieira, E. & Lopes, J. (2020). The role of the sociodemographic and emotional intelligence profile of tourists in the intention to return to a destination. Abstract published at Proceedings International Conference of Applied Business and Management.
Rodrigues, P., Borges, A. P., Martins, C. & Guerreiro, M. (2020). Authenticity as an antecedent of brand image in a positive emotional consumer relationship: the case of craft beer brand. Abstract published at Proceedings International Conference of Applied Business and Management.
Nadais, C., Vieira, E. & Borges, A., P. (2020). The importance of sustainability issues at events and the intention to return. Abstract published at Proceedings of International Conference on Applied Business and Management.
Pinho, M. & Borges, A. P. (2020) The rationing principles evaluate by angolan physician and nurses. Abstract published at Proceedings of International Conference on Applied Business and Management.
Vieira, E., Borges, A. P. & Rodrigues, P. (2020). The happiness with destination and its influence on length of stay. Abstract published at Proceedings Internacional Conference of Applied Business and Management
Borges, A. P., Vieira, B. M., Vieira, E. P. (2019). Determinants of length of stay: the case of Portugal Rally - Porto street stage. Proceedings Workshop Tourism and Hospitality Management (pp. 206-207).
Borges, A. P., Vieira, E. P., Rodrigues, P., & Gomes, S. (2019). Tangible and Intangible factors as Determinants of Length of stay in a Touristic Destination. Proceedings Workshop Tourism and Hospitality Management (pp. 14-17).
Borges, A. P., Vieira, E. P., Rodrigues, P., & Tavares, V. (2019). Evaluation of the brand of a regional food product. Abstract published at Proceedings International Workshop Tourism and Hospitality Management (pp. 204-205).
Borges, A. P. e Vieira, B. M. (2018). Perceived influence of social media in consumer behavior: the case of Portuguese tourists. Abstracts published at Proceedings International Conference of Applied Business and Management, (pp. 37-38).
Rodrigues, P. & Borges, A. P. (2018). Negative Emotions toward a Financial Brand: The case of CGD. Abstract published at Proceedings International Conference of Applied Business and Management.
Borges, A. P., Vieira, E. & Rodrigues, P. (2018). Engagement and Social Responsibility with a Tourist destination: the case of City of Porto. Abstract published at Proceedings International Conference of Applied Business and Management
Reis, A.M., Vieira, E., Borges A.P. (2018). Should there be limits to public health expenditures? Who decides?. Abstract published at Proceedings International Conference of Applied Business and Management.
Outras Publicações
Borges, A. P. (2020). A retração económica e as oportunidades no mercado de trabalho). Vida económica.
Borges, A. P. (2019). Porto, a cidade que está na moda com turistas felizes. Vida económica.
Borges, A. P. (2017). Word-of-month electrónico e dos destinos, uma ferramenta estratégica. Vida económica.
Experiência Profissional
Professora Coordenadora no ISAG, desde 2010.
Presidente do Conselho Pedagógico do ISAG, desde 2015.
Responsável pelo Gabinete de Coordenação da Investigação do ISAG, desde 2020
Coordenadora Científica do Centro de Investigação em Ciências Empresariais e Turismo da Fundação Consuelo Vieira da Costa (CICET - FCVC), desde 2020.
Coordenadora Científica do Núcleo de Investigação do ISAG (NIDISAG), de 2014 a 2020.
Economista na Entidade Reguladora da Saúde, desde 2010.
Professora Auxiliar na Universidade Lusíada - Norte, de 2012 a 2017.
Consultora na área financeira na Accenture, Consultores de Gestão, S.A, de 2003 a 2004.