| Code: | RB215 | Acronym: | MTD |
| Teaching Area: | Marketing |
| Acronym | Study plan | Curriculum Years | ECTS | Contact hours | Total Hours |
|---|---|---|---|---|---|
| CTSPRB | Aviso n.º 13032/2018_Novo Plano | 2º | 4 | 30 | 107 |
| Theoretical-Practical: | 30,00 |
Teaching - Hours
|
| Escobar, A. & González, Y;Marketing Turístico, Ditorial Sintesis. Madrid, 2011 |
| Kotler, P., Bowen, J. T., Makens, J., & Baloglu, S.;Marketing for hospitality and tourism, 2017 |
| Lockwood, A. & Medlik, S.;Tourism and Hospitality in the 21st Century, Butterworth Heinemann, Oxford., 2001 |
| Palmer, A.;Principles of Services Marketing, 3rd Edition, McGraw-Hill, Berkshire, England., 2001 |
| Lindon, D.; Lendrevie, J.; Lévi, J.; Dionísio, P. & Rodrigues, J.;Mercator XXI: Teoria e Prática do marketing, Dom Quixote, Lisboa, 2004 |
| Description | Type | Time (hours) | Conclusion Date |
|---|---|---|---|
| Attendance (estimated) | Lessons | 30 | |
| Test | Teste/Exame | 3 | |
| Teamwork | Trabalho laboratorial ou de campo | 22 | |
| Self-study | Study | 52 | |
| Total: | 107 |