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Principles of Hotel Management

Code: LGH2103    Acronym: PGH

Subject: 2019/2020 - 1S

Teaching Area: Management

Programmes

Acronym Study plan Curriculum Years ECTS Contact hours Total Hours
LGH Aviso nº 9705/2017 & Ret. nº 682/2018 6 ECTS 57 160

Hours Effectively Taught

LGH1

Theoretical-Practical: 45,00
Seminário: 3,00
Other: 9,00

Teaching - Hours

Theoretical-Practical: 3,00
Seminário: 0,20
Other: 0,60

Aims, Skills and Learning Outcomes

Descriptive Summary of the curricular unit
The curricular unit is presented based on the basic principles established in the field of tourism and hospitality, seeking to develop theoretical, conceptual and fundamental knowledge for the understanding of social and economic activity, which is based on a systemic model.
Thus, the course integrates a multiplicity of fundamental aspects, favoring the analysis, reflection and discussion of tourism, its evolution, organization, operation, supply and demand and trends, in addition to taking into account a global view of hotel management, at the same time allowing them to develop skills which, in their professional performance, enable them to perform the various tasks inherent in the function of hotel manager.

Objectives and expected learning outcomes
1. Know, discuss and understand the fundamental concepts of tourism.
2. Describe the evolution of tourism
3. Identify the different classifications of tourism
4. Recognize the systemic perspective of tourism
5. Know the national and international organizations of the tourism sector
6. Identify and characterize the different components of tourism demand and supply.
7. Know the history of the hotel industry: past and present, evolution and trends;
8. Understand the role of hospitality in tourism;
9. Understand the specificity of the hotel product;
10. Know the different forms of tourist accommodation;
11. Understand the main functions of a hotel unit;
12. Understand the forms of exploitation of tourist accommodation: independent hotels and chain hotels;

Skills to be developed
Students are expected to develop the following skills:
1. Acquire theoretical knowledge that allows the mastery of fundamental concepts and themes of the activity.
2. Encourage observation, analysis and criticality in the application of technical concepts of tourism, as well as situations and contexts of the activity.
3. Make students aware of the importance of tourism activity, tourism experience and responsibility of tourism professionals in these areas.
4. Fostering personal and behavioral skills in terms of creativity, teamwork, leadership, responsibility, motivation and autonomy for success.
5. Develop a taste for tourism research

Programme

I. Tourism
1. Tourism concepts and classifications
1.1. Leisure, leisure and tourism concept.
1.2. Tourist Subject Ratings
1.3. Tourism Classifications
2. Evolution of tourism
2.1. Historical evolution of tourism
2.2. Evolution of tourism in Portugal
3. Institutional organization of tourism
3.1. National and international bodies: tasks and competences
4. Tourism system
4.1. Tourism as a system
4.2. Tourist Search
4.2.1. Demand concept and formation
4.2.2. Motivations and behaviors
4.2.3. Tourist Consumption
4.2.4. Structural and short-term determinants of tourism demand
4.2.5. Tourist demand measures and indices
4.3. Touristic offer
4.3.1. Concept, characteristics and classifications of tourism offer
4.3.2. Tourism product: characteristics, components and life cycle

II. Hotel management
5.1. Hospitality Concepts
5.2. Functional structure: legal framework
5.3. Typologies and classifications of tourist enterprises
5.4. Physical and functional organization
5.5. Hotel Service Departments
5.6. Problems and trends in housing
6. Hotel establishments:
6.1. Concepts, terminologies and operations;
6.2. Hotel chains: national and international.

Demonstration of the syllabus coherence with the curricular unit's learning objectives

The proposed program allows students to gain knowledge and develop the competencies provided for in the objectives as:
- Theme 1 responds to Objectives 1 and 3 as it presents the fundamental concepts of tourism and classifications of tourism.
- Theme 2 meets the objective 2 and 7, which aims to know the evolution of tourism and hotels
- theme 3 gives access to objective 5 in order to get to know the organizations of the tourism sector, as well as their attributions and areas of activity.
- theme 4 will present the contents that allow to meet the objectives 4 and 6, which is the recognition of the systemic perspective of tourism, as well as the identification and characterization of tourism demand and supply.
- theme 5 will meet objectives 8 and 9, which aims to understand the role of the hotel industry and the specificity of the hotel product.
- theme 6 gives access to objectives 10, 11 and 12 to learn about different forms of accommodation, functions and forms of operation.

Main literature

Cunha, L.; Abrantes, A.;Introdução ao turismo, Lidel, 2013
Raina, A. K. & Lodha. R. C.;Fundamentals of tourism system, Kanishka Publishing House, 2013

Supplementary Bibliography

COSTA, R.;Introdução à Gestão Hoteleira (4ª Edição), LIDEL - Edições Técnicas, 2012. ISBN: ISBN: 978-972-757-860-3
Manuel Ai Quintas;Organização e Gestão Hoteleira, OtelTur, 2006. ISBN: ISBN: 9789729995804
Cooper, C.; Fletcher, J.; Fyall, A.; Gilbert, D. & Wanhill, S.;Tourism principles and practice, Prentice Hall, 2008

Learning Methods

The contents will be presented in dynamic expositive classes, intending a strong participation of the students, in order to promote the communication, critical reflection and discussion of ideas in the different themes. For this, exercises, case studies, illustrative videos and other multimedia material will be presented. Technical / practical sessions (in the classroom and via e-learning platform), presentation sessions and discussion of works will be promoted.


Assessment Components

Avaliação distribuída com exame final

Assessment Components

Description Type Time (hours) Conclusion Date
Attendance (estimated)  Lessons  45
 Participação Presencial  3
 Participação Presencial  9
 Teste/Exame  3
 Study  100
  Total: 160

Continuous Assessment

2 individual written tests: 2x35%

2 Written work (E-Learning): 20%

Presentation: 10%

TOTAL: 100%

Under Degree Regulations:

1. The actual presence of students in classes will registered, and if the number of absences for student exceed 30% of the total number of contact sessions scheduled for each course will be automatically transferred to the final evaluation of the regular season.
2. In written tests and evaluation elements referred  is required to obtain a minimum score of 7.5 (seven point five) values.
3. If the student lacks or get a grade below 7.5 points in the tests or on the elements of assessment referred above, will be automatically transferred to the final evaluation of the regular season.
4. If the student lacks or get a grade below 7.5 points in the second written test (conducted on the same date of the written test end of the regular season) may be required registration for evaluation at the appeal time.
5. All written academic papers for assessment (reports, case studies, etc.) may be submited in the Turnitin database, available on the ISAG E-Learning platform, with a similarity rate of up to 30% acceptable.

Final Exam

Written exam: 100%
Under Regulation:
The practical or theoretical-practical work (s) referred  may also be considered, with a weighting corresponding to half of that considered in the context of continuous assessment, provided that the student communicates such intention to the teacher through the completion of a specific form to be made available by the teacher at the individual written test day.

Demonstration of the coherence between the teaching methodologies and the learning outcomes

The methodologies considered the characteristics of the curricular unit. In spite of a theoretical nature, the use of case studies and other support materials aims to contribute to the achievement of the objectives of the curricular unit, from an applied or practical point of view.