Apresentação Pessoal
Formação Académica
Doutorando em Estratégia e Marketing - Universidade do Minho, Portugal
MBA - Faculty of Business and Accountancy of University of Malaya, Malásia
MBA - EBS Universität - European Business School da Alemanha
Bacherlato - Tradução de Língua Inglesa, IAU, Teerão
Área de Investigação
Marketing
Publicações (mais relevantes)
Revistas Científicas
Bagheri, M., Rodrigues, R. G., (2017). The Impact of Broadband Access on GDP per Capita: The Case of OECD Countries. Indian Journal of Marketing.
Bagheri, M., (2014). Luxury Consumer Behaviour in Malaysia: Loud Brands vs. Quiet Brands. Procedia - Social and Behavioural Sciences, 130, 316-324.
Livros e Capítulos de Livros
Bagheri, M. & Cunha, C. B. (2021). Innovation through the Experience Economy: The Synergy between Products, Services, and Experiences. In Matos, N., Guerreiro, M., Pinto, P. & Mendes, J. (Eds.), Marketing, Creativity and Experiential Design. Cambridge Scholars Publishing.
Bagheri, M., França, A., (2020). Knowledge Spillovers and Strategic Entrepreneurship Revisited: A Review. In A. C. Moreira & J. G. L. Dantas (Eds.). Handbook of Research on Nascent Entrepreneurship and Creating New Ventures (pp. 163-171). IGI Global. doi: 10.4018/978-1-7998-4826-4.ch007
Conferências/Workshops e Proceedings
Bagheri, M., (2021). How Global Brands Create Firm Value - Revisiting Steenkamps 4V Model and COMET Dimension. Proceedings International Conference on Marketing and Technologies - Marketing and Smart Technologies, (pp. 239-254). Springer. doi:10.1007/978-981-33-4183-8_20
Bagheri, M., (2020). Disruptive Technologies or Big-Bang Disruption: A Research Gap in Marketing Studies. Proceedings International Conference on Marketing and Technologies - Marketing and Smart Technologies, (pp. 229-241). Springer. doi:10.1007/978-981-15-1564-4_22
InnovationThroughExperienceEconomy: The Synergy Between Products, Services, And Experiences, October 18, 2018, ICMD International Conference on Marketing and Design, University of Algarve, Portugal.
Attitudes towards Consumption and the Search for Well-being. A Literature Review! May 11, 2017, II International Congress Interdisciplinarity in Social and Human Sciences, University of Algarve, Portugal.
Bagheri, M. (2011). One-day executive seminar with Philp Kotler, Kuala Lumpur, Malaysia, Certificate 2011.
Experiência Profissional
Professor Adjunto Convidado no ISAG, desde 2021
Docente no Instituto Português de Administração de Marketing do Porto, desde 2019
Tutor de Marketing na London School of Design and Marketing, Londres de 2020 a 2021
CEO na Moe's Consulting, Porto desde 2018
Marketing Manager na Xhockware, Porto de 2018 a 2019
Marketing Manager na Displax S.A, Porto de 2017 a 2017
Brand Ambassador & Marketer na Menina Design Group, Porto de 2016 a 2016
Marketing Manager na RGA, Teerão de 2015 a 2015
Assistant Manager - Marketing & Branding na Tricubes, Kuala Lumpur de 2012 a 2015
Market Research Analyst na Tricubes, Kuala Lumpur de 2011 a 2011
Research Assistant of Head of Marketing Department na EBS Universität, Grande Frankfurt de 2010 a 2010
Co-Founder na Soshians Vision Co., Teerão de 2007 a 2008
Professor de Inglês na Golids Language School, Teerão de 2005 a 2007
Researcher ID