| Code: | GT213 | Acronym: | EI |
| Teaching Area: | Management |
| Acronym | Study plan | Curriculum Years | ECTS | Contact hours | Total Hours |
|---|---|---|---|---|---|
| CTSPGT | Aviso n.º 4757/2023 | 2º | 6 | 45 | 160 |
| Theoretical-Practical: | 45,00 |
Teaching - Hours
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Descriptive summary of the curricular unit
This course aims to present theoretical and practical tools, intending to provide students with a framework with regard to the key ideas of entrepreneurship. The Entrepreneurship Course aims to sensitize students for the challenges of entrepreneurship, providing a set of tools that, in the future, enabling them to identify business opportunities that allow them to create value for organizations which develop their professional activity.
Objectives and expected learning outcomes
This course has as main objectives:
- Conceptualizing entrepreneurship;
- Provide an integrated view of business entrepreneurship in the context
- Understand, analyze, choose and implement the framework business strategies;
- Develop a business plan
- Explain and relate the concepts of ethics and social responsibility in entrepreneurship
- Manage business in the context of globalization
Skills to be developed
At the end of the course, students should be able to:
- To understand the essence and importance of entrepreneurship;
- To analyze and understand the specifics of a business plan,
- To compare and choose input options in new markets;
- To have skills of analysis and strategic insight
I. Entrepreneurship
1. Concept and Relevance of Entrepreneurship
2. Types of Entrepreneurship
3. Entrepreneurship in Portugal
4. Constraints to Entrepreneurial Activity
5. Entrepreneurship as a Strategic Function
II. Innovation
1. Concept and Realities of Innovation
2. Service Innovation
3. Innovation in Portugal
4. Innovation in Hospitality Services
5. The innovation process: knowledge production and diffusion
6. The changing context: the role of innovation
7. Innovation as a strategic function
III. Innovation and Enterpreneurship
1. The nature and importance of entrepreneurship
2. New Entry Strategies and Opportunities
3. The "entrepreneurial" and "intrapreneurial" mind
4. The entrepreneurial process
5. The individual entrepreneur
IV. Creativity and ideias generation
1. Creativity and new business idea
2. Idea Generation Techniques
3. The product planning and development process
4. Intellectual Property and Legal Issues with the Incorporation of a Company
V. The Generic Business Plan in Entrepreneurship
1. What is the business plan?
2. Integration of the business model and plan
3. Information requirements for the business plan
4. Critical Business Plan Components.
In this curricular unit contents will be taught that allow the student to learn techniques to master entrepreneurship projects. In this sense, the unit will begin with general introductory concepts (topics 1 and 2), which will respond to Objectives 1, 2 and introduce Objective 3. Afterwards the students will do practical application using specific models (topics 3 and 4) completing Objective 3 and achieving Objectives 4, 5 and 6.
| Burns,Paul; New Venture Creation;A Framework for Entrepreneurial Start-ups, Bloonsbury Publishing, 2018. ISBN: 9781352000504 |
| Ratten ,V. ;Entrepreneurial intentions of Surf Tourists, Tourism Review, 73 (2),262-276, 2018. ISBN: (https://doi.org/10.1108/TR-05-2017-0095) |
| Brandão,F.;Innovation in tourism: the role of regional innovation systems, University of Aveiro, 2014. ISBN: (PhD in Tourism) |
| Hisrich,R. &Peters,M.;Empreendedorismo, Bookman, 2004 (5th ed.) |
| Sá Silva,E. & Monteiro, F.;Empreendedorismo e Plano de Negócios, Vida Económica Editorial, 2014 (2nd ed. revista e atualizada) |
| Brouder, P. & Eriksson, R.H.;Staying Power: What influences micro-firm survival in tourism, Tourism Geographies, 15 (1), 125-144, 2013. ISBN: https://doi.org/10.1080/146688.2011.647326) |
| IAPMEI;Guia explicativo para a criação do Plano de Negócios, IAPMEI - Agência para a Competitividade e Inovação,I.P., 2016 |
The teaching methodology is the presentation and discussion of theoretical concepts, practical examples and cases with the use of powerpoint, internet and articles. Preparation, presentation and discussion by students individually and in groups of cases based on case studies.
Avaliação distribuída com exame final
| Description | Type | Time (hours) | Conclusion Date |
|---|---|---|---|
| Attendance (estimated) | Lessons | 45 | |
| Study | 80 | ||
| Teste/Exame | 3 | ||
| Projectos | 32 | ||
| Total: | 160 |
Two individual written tests, each weighing 30% of the final grade.
A group work (with two moments of e-learning submission) with a weighting of 40% of the final grade.
According to the General Regulations
1. The effective attendance of students in class will be recorded and, if the number of absences per student exceeds 30% of the total number of contact sessions for each course unit, will be automatically transferred to the final evaluation of the normal season.
2. In the written tests and evaluation elements referred to, it is necessary to obtain a minimum grade of 7.5 (seven point five) values.
3. If the student misses or scores less than 7.5 points on the tests or assessment elements referred to in the previous paragraph, he / she will be automatically transferred to the final evaluation of the normal season.
4. If the student misses or achieves a grade lower than 7.5 points in the second written test (held on the same date as the final written test of the normal season), he / she may require registration for evaluation at the time of appeal.
5. All written academic work provided for in the assessment (reports, case studies, etc.) must be submitted to the Turnitin database, available on the ISAG E-Learning platform, with a similarity rate of up to 30% acceptable.
Written exam: 100%
The teaching methodology assumes theoretical and practical characteristics appropriate to the nature of the subjects taught and to the objectives of the curricular unit. The spirit of reflection and discovery in students is encouraged as a way of obtaining real qualifications both in terms of the assimilation of theoretical knowledge and in the capacity of its application to practical situations. In this way, the defined objectives will be achieved, both with regard to the understanding of the concepts and with regard to the capacity for their practical application.