The curricular unit aims to equip students with knowledge in the creation of tourism products and experiences, from the development of skills in the field of creativity and innovation, at a time new tourists are looking for more authentic products and experiences. Thus, we will study creative tourism and experiences in particular, using case studies, as well as an invitation to practical activities of creativity applied to tourism.
Objectives and expected learning outcomes 1. Know the evolution of the concept of creativity 2. Know the foundation of the creative economy and experiences 3. Recognize the importance of cultural, creative industries in tourism and creativity in organizations 4. Know and apply creativity development techniques 5. Knowing creative approaches to tourism and the potential and interest of creative tourism and the economy of experiences 6. Know and apply the process of creating tourism products and experiences 7. Analyze and discuss practical examples
Skills to be developed It is intended that students develop the following competences:
1. Acquire theoretical knowledge that allows the mastery of fundamental concepts and themes in the field of product creation and tourist experiences 2. Stimulate the capacity of observation, analysis and critical sense in the application of technical concepts of the tourism area, as well as of situations and contexts of the activity 3. Aware about the importance of tourism, tourism experience and experience and the responsibility of tourism professionals in these areas 4. Encourage personal and behavioral skills in terms of creativity, teamwork, leadership, responsibility, motivation and autonomy for success 5. Develop the interest for tourism research
Programme
1. Creation and creativity 1.1. Evolution and definition 1.2. Creative economy 1.3. Cultural and creative industries 1.4. Creativity in organizations 1.5. Creativity Techniques 2. Creativity and tourism 2.1. Creative approaches to tourism (urban and rural dimension) 2.2. New tourist and creative tourism 3. Tourism products and experiences 3.1. Resources and products 3.2. Tourist survey 3.3. Experience economy 3.4. Significant experiments and co-creation 3.5. Experiential Marketing 3.6. Creative production 3.7. Study cases
Demonstration of the syllabus coherence with the curricular unit's learning objectives
The methodologies considered the characteristics of the curricular unit. In spite of a theoretical nature, the use of case studies and other support materials aims to contribute to the achievement of the objectives of the curricular unit, from an applied or practical point of view.
Main literature
Rachão,S.; Breda,Z., Fernandes,C. & Joukes,V.;Food-and-wine experiences towards co-creation in tourism, Tourism Review, 2020. ISBN: https://doi.org/10.1108/TR-01-2019-0026
Rachão,S.;The reengineering of tourism products: A case study of creative tourism in Viana deu Castelo, Instituto Politécnico de Viana do Castelo, 2012
Santos, M.M, Ferreira,A.M. & Costa,C.;Identificação dos recursos nucleares do destino como suporte para o desenvolvimento de produtos turísticos inovadores, Revista Turismo & Desenvolvimento,21/22,315-330, 2014
Sun Tung,V. & Ritchie, J.;Exploring the essence of memorable tourism experiences, Annals of tourism research, 38 (4), 2011
Learning Methods
The contents will be presented in dynamic expositive classes, intending a strong participation of the students, in order to promote the communication, critical reflection and discussion of ideas in the different themes. For this, exercises, case studies, illustrative videos and other multimedia material will be presented. Technical / practical sessions (in the classroom and via e-learning platform), presentation sessions and discussion of works will be promoted.
Assessment Components
Avaliação apenas com exame final
Assessment Components
Description
Type
Time (hours)
Conclusion Date
Attendance (estimated)
Lessons
37,5
Study
67,5
Teste/Exame
3
Projectos
26
Total:
134
Continuous Assessment
Continuous evaluation:
2 written tests(1º-15%,2º-30%)
1 e-learning group work: 25% (E-Learning)
1 e-learning individual work 20%
Participation - 10%
Under the General Regulation:
a) The students' attendance in classes will be recorded and, if the number of absences per student exceeds 30% of the total number of lessons scheduled for each course unit, the student will be automatically transferred to the final evaluation (regular season). b) In the written tests and other assessment elements mentioned, it is necessary to obtain a minimum grade of 7.5 (seven point five) points. c) If the student misses a test or receives a grade lower than 7.5 points in the tests or in another assessment element mentioned in the previous number, the student will be automatically transferred to the final evaluation (regular season). d) If the student misses or obtains less than 7.5 in the second written test, held in the same date of the final exam in the regular season, they may apply for further evaluation in the Appeal season e) All the written assessments included in the evaluation (reports, case studies, etc.) must be submitted through the Turnitin data base, available on the eLearning Platform, a similarity rate lower than 30% is accepted.
Final Exam
Individual Written test: 100%
Demonstration of the coherence between the teaching methodologies and the learning outcomes
The methodologies considered the characteristics of the curricular unit. In spite of a theoretical nature, the use of case studies and other support materials aims to contribute to the achievement of the objectives of the curricular unit, from an applied or practical point of view.