Personal details
Academic Background
PhD in Marketing and Strategy - University of Minho, University of Aveiro and University of Beira Interior
Post-graduation in Leadership Training and Team Development - Instituto Universitário Ciências Psicológicas, Social e da Vida
Post-graduation in Finance and Taxation - Porto Business School
Master of Business Administration - Warwick Business School
Bachelor Degree in Commercial Engineering - University of Antwerp
Área de Investigação
Marketing e Estratégia
Unidades de Investigação/Centros
NIDISAG - Núcleo de Investigação do ISAG
Publications (most relevant)
Conferences/Workshops and Communications
Borges, A. P., & Derom, S. (2019). Communication Channels with Music Festival Audiences: The Case of NOS Primavera Sound. In Vieira, E. P., & Borges, A. P. (Eds.), Proceedings of the Workshop Tourism and Hospitality Management (pp. 11-12), ISAG - European Business School, Porto. ISBN: 978-989-54164-1-7.
Other Publications
Derom, S. (2011, Agosto). Em tempos de crise... uma empresa sem coaching versus uma empresa com coaching. Revista Human Resources Portugal. Disponível em https://hrportugal.sapo.pt/opiniao-de-sandra%C2%A0-derom-directora-geral-da-spin-to-top/
Derom, S. (2011, Maio). Em tempos de crise... uma empresa sem coaching versus uma empresa com coaching. Vida Económica, 1394.
Professional Experience
Consultancy, Training and Coaching activity at Spin To Top, from 2009 to 2018.
Senior Manager at Protiviti (Belgium), Risk Management and Auditing consultancy (internal, quality and financial), from 2008 to 2009.
General Manager of BPM (Business Process Management) at W3SI, from 2007 to 2008.
Consultant in Commercial and Marketing at Sanitop, from 2006 to 2007.
Senior Researcher at Vlerick Business School (Belgium) in Analytical Accounting and Management Control, from 2004 to 2006.
Consultant at 4C Consulting (Belgium) in CRM (Customer Relationship Management), from 2001 to 2003.
Senior Consultant at Arthur Andersen (Belgium) - business management consultancy, from 1997 to 2001.
LinksORCID:
https://orcid.org/0000-0002-2119-9130Science ID: 4614-81D0-A204