Personal details
Academic Background
Specialist with Public Tests (Article 6 of Decree-Law No. 206/2009) in Hospitality and Restaurants
PhD student in Marketing and Strategy - University of Minho Consortium, University of Aveiro and University of Beira Interior
Master in Management and Development of Tourism - University of Aveiro
Bachelor Degree in Tourism - Instituto Superior de Assistentes e Interpretes
Bachelor in Direction and Hotel Management - Escola Superior de Hotelaria e Turismo do Estoril
Research Area
Tourism
Research Units/Centers
CITUR - Centre for Research, Development and Innovation in Tourism
Publications (most relevant)
Books and Book Chapters
Brandão, F., & Oliveira, M. (2017). Vila do Conde, um porto para o mundo. In Abreu, J. (Ed.), Success Full: Casos de Sucesso nos Municípios Portugueses. Santo Tirso: Idioteque. ISBN: 978-989-99319-7-8.
Conferences/Workshops and Communications
Campos, J. Oliveira, M. (2018). Exploring decision making on hospitality brands: emotional or rational factors. Proceedings of International Conference on Tourism Research (pp.15-23).
Oliveira, M., & Pataco, T. (2017). Internal marketing as an integration tool of trainees. Paper presented at INVTUR 2017: Conferência international. Universidade de Aveiro
Oliveira, M. (2015). The adoption of internal marketing as an employee-centric approach in the hospitality industry: a key to excellent cutomer service. Paper presented at XXV Jornadas Hispanolusas Ourense.
Professional Experience
Vice-President of the Escola Superior de Hotelaria e Turismo do Politécnico do Porto, since 2017.
Coordinator of the Hotel and Restaurant Department of ESHT, since 2006.
Member of the ESHT Installation Committee, from 2016 to 2017.
Lecturer and Coordinator of the Hotel Management Course - Accommodation in Tourism of Portugal I.P. (EHTP), from 1998 to 2017.
Intervention/Training Projects in several Hotel Units - The Lake Resort Vilamoura, Grupo Axis, Boega Hotel, Hotel Cidnay, Grande Hotel da Póvoa and Hotel Trainer in several Entities - Falatório, UFIZI, IPDT, Winnerges, ASAS, CM Business, from 2004 to 2017.
Assistant Director of Holiday Inn Garden Court, Suave-Mar and White House Hotel, from 1994 to 1999.
Member of the Scientific Committee of the IV International Congress of Acinnet Network
Links
ORCID:
https://orcid.org/0000-0002-3535-3039 Science ID: 2311-F805-6042