Bruno Sousa

Personal details

Academic Background
PhD in Marketing and Strategy - University of Minho in partnership with the University of Aveiro and University of Beira Interior
Degree in Management - University of Minho

Research Area
Management

Research Units/Centers
UNIAG - Applied Management Research Unit
CITUR - Centre for Research, Development and Innovation in Tourism (IPP)
NIDISAG - ISAG Research Center

Publications (most relevant)
Scientific Journals
Casais, B., & Sousa, B. (2019). Portugal, the best destination: the case study of a CSR communication that changed mentalities and increased business performance. World Review of Entrepreneurship, Management and Sust. Development, 15(1/2), 29-41.
Sousa, B., Malheiro, A., & Veloso, C. M. (2019). O Marketing Territorial como Contributo para a Segmentação Turística: Modelo conceptual no turismo de shopping. International Journal of Marketing, Communication and New Media, Special Issue 5 - Tourism Marketing, 93-116.
Sousa, B. e Rocha, A. T. (2019). The role of attachment in public management and place marketing contexts: a case study applied to Vila de Montalegre (Portugal). International Journal of Public Sector Performance Management, 5(2), 189-205. doi: 10.1504/IJPSPM.2019.099094.
Malheiro, A. Sousa, B. and Rola, M. (2019). The role of events in the management of vistors expectatios: A preliminary research. Tourism and Hospitality International Journal, 12(1), 32-49.
Costa, S. e Sousa, B. (2019). Estudo exploratório do comportamento e perfil do consumidor em contextos específicos de turismo: O turismo de golfe no Norte de Portugal. Tourism and Hospitality International Journal, 12(1), 13-31.
Casais, B. e Sousa, B. (2019). Portugal, the best destination: the case study of a CSR communication that changed mentalities and increased business performance. World Review of Entrepreneurship, Management and Sust. Development, 15(1/2), 29-4. doi: 10.1504/WREMSD.2019.10019893.

Books and Book Chapters
Sousa, B. B., & Magalhães, F. C. (2019). An Approach on Attachment in Public Marketing and Higher Education Management Contexts. In C. Machado, & J. Davim (Eds.), Higher Education and the Evolution of Management, Applied Sciences, and Engineering Curricula (pp. 151-171). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-7259-6.ch006

Professional Experience
Assistant Professor at Instituto Politécnico do Cávado e do Ave (IPCA), since 2009
Director of the Master's Degree in Tourism Management at the Escola Superior de Hotelaria e Turismo (ESHT) - IPCA, since September 2017
Director of Tourism Activities Management Course (GAT), daytime and after work, at ESHT - IPCA, for 6 years
Market Analyst at Sonae Group - Sonae Distribuição, from 2006 to 2009

Links
ORCID: http://orcid.org/0000-0002-8588-2422