Personal details
Academic Background
PhD student in Strategy and Marketing - University of Minho, Portugal
MBA - University of Malaya, Business and Accounting School, Malaysia
MBA - EBS Universität, European Business School of Germany
BA - English Language Translation, IAU, Tehran
Research Area
Marketing
Publications (most relevant)
Scientific Journals
Bagheri, M., Rodrigues, R. G., (2017). The Impact of Broadband Access on GDP per Capita: The Case of OECD Countries. Indian Journal of Marketing.
Bagheri, M., (2014). Luxury Consumer Behaviour in Malaysia: Loud Brands vs. Quiet Brands. Procedia - Social and Behavioural Sciences, 130, 316-324.
Books and Book Chapters
Bagheri, M. & Cunha, C. B. (2021). Innovation through the Experience Economy: The Synergy between Products, Services, and Experiences. In Matos, N., Guerreiro, M., Pinto, P. & Mendes, J. (Eds.), Marketing, Creativity and Experiential Design. Cambridge Scholars Publishing.
Bagheri, M., França, A., (2020). Knowledge Spillovers and Strategic Entrepreneurship Revisited: A Review. In A. C. Moreira & J. G. L. Dantas (Eds.). Handbook of Research on Nascent Entrepreneurship and Creating New Ventures (pp. 163-171). IGI Global. doi: 10.4018/978-1-7998-4826-4.ch007
Conferences/Workshops and Proceedings
Bagheri, M., (2021). How Global Brands Create Firm Value - Revisiting Steenkamps 4V Model and COMET Dimension. Proceedings International Conference on Marketing and Technologies - Marketing and Smart Technologies, (pp. 239-254). Springer. doi:10.1007/978-981-33-4183-8_20
Bagheri, M., (2020). Disruptive Technologies or Big-Bang Disruption: A Research Gap in Marketing Studies. Proceedings International Conference on Marketing and Technologies - Marketing and Smart Technologies, (pp. 229-241). Springer. doi:10.1007/978-981-15-1564-4_22
InnovationThroughExperienceEconomy: The Synergy Between Products, Services, And Experiences, October 18, 2018, ICMD International Conference on Marketing and Design, University of Algarve, Portugal.
Attitudes towards Consumption and the Search for Well-being. A Literature Review! May 11, 2017, II International Congress Interdisciplinarity in Social and Human Sciences, University of Algarve, Portugal.
Bagheri, M. (2011). One-day executive seminar with Philp Kotler, Kuala Lumpur, Malaysia, Certificate 2011.
Professional Experience
Visiting Adjunct Professor at ISAG, since 2021
Lecturer at the Portuguese Institute of Marketing Administration of Porto, since 2019
Marketing Tutor at the London School of Design and Marketing, London from 2020 to 2021
CEO at Moe's Consulting, Porto since 2018
Marketing Manager at Xhockware, Porto from 2018 to 2019
Marketing Manager at Displax S.A, Porto from 2017 to 2017
Brand Ambassador & Marketer at Menina Design Group, Porto from 2016 to 2016
Marketing Manager at RGA, Tehran from 2015 to 2015
Assistant Manager - Marketing & Branding at Tricubes, Kuala Lumpur from 2012 to 2015
Market Research Analyst at Tricubes, Kuala Lumpur from 2011 to 2011
Research Assistant of Head of Marketing Department at EBS Universität, Greater Frankfurt from 2010 to 2010
Co-Founder at Soshians Vision Co., Tehran from 2007 to 2008
English Teacher at Golids Language School, Tehran from 2005 to 2007