| Code: | MBA13 | Acronym: | MKTEST |
| Teaching Area: | Management |
| Acronym | Study plan | Curriculum Years | ECTS | Contact hours | Total Hours |
|---|---|---|---|---|---|
| MBAEX | Plano de Estudos 2020 | 1º | 4 | 24 | 107 |
Teaching - Hours
|
| CHERNEV, Alexander;Strategic Marketing Management, Cerebellum Press, 2014. ISBN: 978-1-936572-20-5 |
| TYBOUT, Alice M.; CALDER, Bobby J.;Kellogg on Marketing, John Wiley & Sons, 2010. ISBN: 978-0-470-58014-1 |
| WHALLEY, Andrew;Strategic Marketing, Andrew Whalley & Ventus Publishing ApS, 2010. ISBN: 978-87-7681-643-8 |
| OSTERWALDER, Alexander e PIGNEUR, Yves;Business Model Generation: a handbook for visionaries, game changers, and challengers, John Wiley & Sons, 2010. ISBN: 978-65-5520-460-5 |
| Description | Type | Time (hours) | Conclusion Date |
|---|---|---|---|
| Attendance (estimated) | Lessons | 0 | |
| Total: | 0 |