| Code: | LTU2334 | Acronym: | GETUR |
| Teaching Area: | Informatics |
| Acronym | Study plan | Curriculum Years | ECTS | Contact hours | Total Hours |
|---|---|---|---|---|---|
| LTU | Aviso nº 9929/2017 & Ret. nº 612/2017 | 3º | 4 | 36 | 107 |
| Práticas: | 30,00 |
| Other: | 6,00 |
Teaching - Hours
|
Descriptive Summary of the curricular unit
The curricular unit aims to present and make students aware of the importance of tourism information and communication technologies, with special focus on e-tourism and its potential in different sectors.
Objectives and expected learning outcomes
1. Know, discuss and understand basic concepts related to e-tourism.
2. Identify e-tourism opportunities and threats
3. Describe e-commerce, e-business and e-tourism
4. Recognize the presence of e-tourism in the different sectors of the tourism industry.
5. Know the online travel market trends
6. Recognize the potential of e-marketing
7. Analyze and discuss case studies
Skills to be developed
Students are expected to develop the following skills:
1. Acquire theoretical knowledge that allows the mastery of fundamental concepts and themes of the activity.
2. Encourage observation, analysis and criticality in the application of technical concepts of tourism, as well as situations and contexts of the activity.
3. Make students aware of the importance of tourism activity, tourism experience and responsibility of tourism professionals in these areas.
4. Fostering personal and behavioral skills in terms of creativity, teamwork, leadership, responsibility, motivation and autonomy for success.
5. Develop a taste for tourism research
1. Tourism and ICT
1.1. The use of ICT in tourism
1.2. Current applications, technologies and practices in e-tourism
1.4. Mapping of communication activities in the tourism sector
1.5. Planning, administration and evaluation of e-tourism related activities
1.3. Opportunities and Threats
2. E-commerce and tourism
2.1. E-commerce
2.2. E-business
2.3. E-tourism: supply and demand
3. E-tourism and tourism industry sectors
3.1. Airlines
3.2. Accommodation
3.3. Tour Operators
3.4. Travel agency
3.5 Online Destinations
4. E-tourism and travel and consumer market
4.1. Online Travel Market
4.2. Future Trends
5. E-marketing
5.1. Social networks
5.2. Study cases
The proposed program allows students to gain knowledge and develop the competencies provided for in the objectives as:
- theme 1 responds to objectives 1 and 2 as it presents the fundamental concepts and allows discussion of opportunities and threats
- theme 2 meets objective 3, which aims to characterize e-commerce, e-business and e-tourism.
- theme 3 gives access to objective 4 in order to recognize the presence of e-tourism in the different sectors of the tourism industry.
- theme 4 will present the contents that allow you to respond to objective 5, which aims to know the online travel market trends.
- theme 5 will meet objectives 6 and 7, which aims to recognize the potential of e-marketing and case studies.
| Evangelos Christou, Marianna Sigala (Eds.) ;Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases , Routledge, 2015 |
| Alastair M. Morrison ;Marketing and Managing Tourism Destinations, Routledge, 2013 |
| Buhalis, D.;eTourism: information technology for strategic tourism management, Pearson Financial Times/Prentice Hall, 2013 |
| Y Wang , A Pizam (Eds.) ;Destination Marketing and Management, CABI, 2011 |
| Buhalis, Dimitrios & Leung, Daniel & Law, Rob. ;). ETourism: Critical information and communication technologies for tourism destinations., Destination Marketing and Management: Theories and Applications. 205-224, 2011 |
| Buhalis, D.;eTourism: information technology for strategic tourism management, Pearson , 2003 |
The contents will be presented in dynamic expositive classes, intending a strong participation of the students, in order to promote the communication, critical reflection and discussion of ideas in the different themes. For this, exercises, case studies, illustrative videos and other multimedia material will be presented. Technical / practical sessions (in the classroom and via e-learning platform), presentation sessions and discussion of works will be promoted.
Avaliação distribuída com exame final
| Description | Type | Time (hours) | Conclusion Date |
|---|---|---|---|
| Attendance (estimated) | Lessons | 30 | |
| Participação Presencial | 6 | ||
| Study | 71 | ||
| Total: | 107 |
2 individual written tests: 2x35%
2 Written work (E-Learning): 20%
Presentation: 10%
TOTAL: 100%
Under Degree Regulations:
1. The actual presence of students in classes will registered, and if the number of absences for student exceed 30% of the total number of contact sessions scheduled for each course will be automatically transferred to the final evaluation of the regular season.
2. In written tests and evaluation elements referred to in sub-paragraphs b) to e) of paragraph 2 of Art. 39 is required to obtain a minimum score of 7.5 (seven point five) values.
3. If the student lacks or get a grade below 7.5 points in the tests or on the elements of assessment referred above, will be automatically transferred to the final evaluation of the regular season.
4. If the student lacks or get a grade below 7.5 points in the second written test (conducted on the same date of the written test end of the regular season) may be required registration for evaluation at the appeal time.
5. All written academic papers for assessment (reports, case studies, etc.) may be submited in the Turnitin database, available on the ISAG E-Learning platform, with a similarity rate of up to 30% acceptable.
Written exam: 100%
The methodologies considered the characteristics of the curricular unit. In spite of a theoretical nature, the use of case studies and other support materials aims to contribute to the achievement of the objectives of the curricular unit, from an applied or practical point of view.