| Code: | LTU2223 | Acronym: | CPET |
| Teaching Area: | Tourism |
| Acronym | Study plan | Curriculum Years | ECTS | Contact hours | Total Hours |
|---|---|---|---|---|---|
| LTU | Aviso nº 9929/2017 & Ret. nº 612/2017 | 2º | 4 | 36 | 107 |
| Theoretical-Practical: | 30,00 |
| Other: | 6,00 |
Teaching - Hours
|
Descriptive summary of course unit
The curricular unit aims to equip students with knowledge in the creation of tourism products and experiences, from the development of skills in the field of creativity and innovation, at a time when new tourists are looking for more authentic products and experiences. Thus, we will study creative tourism and experiences in particular, using case studies, as well as an invitation to practical activities of creativity applied to tourism.
Objectives and expected learning outcomes
1. Know the evolution of the concept of creativity
2. Know the foundation of the creative economy and experiences
3. Recognize the importance of cultural and creative industries in tourism
4. Recognize the importance of creativity in organizations
5. Know and apply creativity development techniques
6. Know creative approaches to tourism
7. Know the potential and interest of creative tourism
8. Know and apply the process of creating tourism products and experiences
9. Analyze and discuss practical examples
Skills to be developed
It is intended that students develop the following competences:
1. Acquire theoretical knowledge that allows the mastery of fundamental concepts and themes in the field of product creation and tourist experiences
2. Stimulate the capacity of observation, analysis and critical sense in the application of technical concepts of the tourism area, as well as of situations and contexts of the activity
3. Make students aware of the importance of tourism, tourism experience and experience and the responsibility of tourism professionals in these areas
4. Encourage personal and behavioral skills in terms of creativity, teamwork, leadership, responsibility, motivation and autonomy for success
5. Develop a taste for tourism research
1. Creation and creativity
1.1. Evolution and definition
1.2. Creative economy
1.3. Cultural and creative industries
1.4. Creativity in organizations
1.5. Creativity Techniques
2. Creativity and tourism
2.1. Creative approaches to tourism (urban and rural dimension)
2.2. New tourist and creative tourism
3. Tourism products and experiences
3.1. Resources and products
3.2. Tourist survey
3.3. Saving experiences
3.4. Significant experiments and co-creation
3.5. Experiential Marketing
3.6. Creative production
3.7. Study cases
The proposed program allows students to gain knowledge and develop the competencies foreseen in the objectives, as follows:
- Theme 1 responds to objective 1, exploring the theme of creativity and creativity
- Theme 2 aims to respond to objectives 2,3,4 and 5, exploring the theme of the importance of creativity and its potential of application in tourism
- Topic 3 responds to objectives 6, 7, 8 and 9, focusing on the study of tourist products and experiences
| Netto, A. & Gaeta, C. ;Turismo de experiências, Senac, 2011 |
| Morgan, M.; Lugosi, P. & Brent Richie, J. (Eds);The tourism and leisure experience: consumer and managerial perspectives, Channel View Publications, 2010 |
| Filipe, C. ;Andanças do turismo criativo, Universidade de Aveiro, 2009 |
| Moscardo, G. ;;Understanding Tourist Experience through mindfullness theoryIn Kozak, M. & Decrop, A. (Eds.)Handbook of tourist behavior: theory and practice, Routledge, 2008 |
| Sun Tung, V. & Ritchie, J. ;Exploring the essence of memorable tourism experiences, Annals of tourism research, 38 (4), 2011 |
| Hudson, S. & Ritchie, J.B.;;Branding a memorable destination experience. The case of "Brand Canada"., International Journal of Tourism Research, 2009 |
| Morgan, M., Elbe, J. & de Esteban Curiel, J.;Has the experience economy arrived yet? The views of destination managers., International Journal of Tourism Research. 11: 201-216.,, 2009 |
| Morgan, M., Lugosi, P. & Ritchie, J.R.B. (eds);The Tourism and Leisure Experience: Consumer and Managerial Perspectives., Channel View Publications, 2010 |
| Ryan, C. ;Tourism experience: A review of the literature, 2010 |
| Schmitt, B.H;Customer Experience Management: A Revolutionary Approach to Connecting with your Customers, John Wiley, 2003 |
| Uriely, N.;The tourist experience: Conceptual developments., Annals of Tourism Research 32: 199-216, 2005 |
| Ferreira, D. ;Processos criativos: a relação entre criatividade e criação, Universidade Europeia, 2017 |
| Pinto, A.;Produtos turísticos- instrumentos de desenvolvimento local. Caso de estudo-Sardoal., Instituto Politécnico de Tomar, 2013 |
The contents will be presented in dynamic expositive classes, intending a strong participation of the students, in order to promote the communication, critical reflection and discussion of ideas in the different themes. For this, exercises, case studies, illustrative videos and other multimedia material will be presented. Technical / practical sessions (in the classroom and via e-learning platform), presentation sessions and discussion of works will be promoted.
Avaliação distribuída com exame final
| Description | Type | Time (hours) | Conclusion Date |
|---|---|---|---|
| Attendance (estimated) | Lessons | 30 | |
| Participação Presencial | 6 | ||
| Teste/Exame | 3 | ||
| Study | 68 | ||
| Total: | 107 |
2 individual written tests: 2x35%
2 Written work: 20%
Presentation: 10%
TOTAL: 100%
Written exam: 100%
Under Degree Regulation:
The practical or theoretical-practical work (s) referred in b) in the number 2 of the 39. article may also be considered, with a weighting corresponding to half of that considered in the context of continuous assessment, provided that the student communicates such intention to the teacher through the completion of a specific form to be made available by the teacher at the individual written test day.
The methodologies considered the characteristics of the curricular unit. In spite of a theoretical nature, the use of case studies and other support materials aims to contribute to the achievement of the objectives of the curricular unit, from an applied or practical point of view.