| Code: | LTU1640 | Acronym: | MDT |
| Teaching Area: | Tourism |
| Theoretical-Practical: | 24,00 |
| Other: | 0,00 |
Teaching - Hours
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Descriptive summary of course
The aim is to identify the meaning of tourism in contemporary societies with a special focus on the current situation of international flows, revenues and expenses of national / international tourism, namely in terms of arrivals, revenues and expenses, thus exposing the main differences in quality of life and global development, these asymmetries being the predominant factors in the global distribution of tourist flows and in comparison with other major regions of the globe, their sustainability and spatial flows.
Objectives and expected learning outcomes
1. Understand the various processes and analyzes contained in the formulation of an External Strategic Analysis of a destination.
2. To know the main instruments of analysis and construction of the potential of a territory / tourist destination.
3. To know the main tourist and tourist reception areas at world, European and national level;
4. To know the main emitters / receiving areas of tourism at world, European and national level;
5. Understand the evolution of the degree of importance and classification of the different tourist destinations,
6. Relate tourism markets and potentialities with the most sought after tourism products / services;
7. Provide appropriate conceptual and methodological models for the study of markets and tourist destinations, according to new trends;
8. Identify relevant cases of application of new methodologies, techniques and innovative processes / strategies in tourism;
9.Develop the capacity for critical reflection on the multiple perspectives and conceptual approaches (social, cultural, economic, management, planning, sustainable tourism).
10. Identify future trends, products and services.
Skills to be developed
1. Analyze the diversity and interdependence between place, region, territory, country, continent and the global
2. Compare processes, mechanisms and territorial results of situations of change.
3. Analyze the close relationship of interdependence and the systemic articulation between the territory and tourism, highlighting the role of tourism as a dynamic sector of local / regional and national realities,
4. To characterize, from the point of view of tourism, the various regions of the world and to identify the emitting and receiving markets.
5. To deepen knowledge about the main tourist and geographical resources of some countries that are the main tourist destinations worldwide.
6. Know the main conceptual and methodological models suitable for the study of Markets and Tourist Destinations, according to new trends and new methodologies, techniques and innovative strategies / processes in tourism.
1. Organization of the process of analysis and identification of trends.
2. The concept of External Strategic Analysis.
3. The External Strategic Analysis for Tourism and Hotel Companies.
4. Construction of a formal and continuous process of External Strategic Analysis.
5. The processes of analysis and mechanisms of evaluation and classification of the tourist potential of a territory.
6. Emerging markets and receiving territories - world trends in the coming decades.
7. Characterization of the main world destinations (tourism demand and resources) - world trends in the coming decades.
8. Social trends in tourism.
9. Tourism Planning.
10. Sustained tourism.
11. New tourism products.
12. The Future of Tourism
The curricular contents of the Markets and Tourist Destinations curriculum have been developed in a way that allows the students to have knowledge of the markets and current tourist destinations, knowing the markets emitters and receivers of tourism, the factors that lead to their change, growth or decrease . Considering that tourism plays a major role in the economic development of destinations, the management of the recipient markets and promotion in the issuing markets are fundamental.
The knowledge of concrete cases of tourism promotion strategies will be fundamental to the development of activities within this curricular unit, which will have its practical application through the elaboration of a group work and its presentation, as in a session to promote a destination , using creative approaches.
| Licínio Cunha; António Abrantes; ;Introdução ao Turismo, Lidel, 2015. ISBN: 9789727579518 |
| Crespi Vallbona; Montserrat Planells; Costa, Margarita; ;Los principales destinos turísticos en España y en el mundo, Editorial Sintesis, 2014. ISBN: 9788490775516 |
| Cooper, C., Fletcher, J., Fyall, A., Gilbert, D. & Wanhill, S.;Tourism - Principles and Practice, Prentice Hall, 2008 |
The classes will combine the formal exposition of concepts, theories and models, stimulating student participation through debate, constant intervention and critical reflection on the topics addressed. The expository / participatory approach will be useful in terms of conceptual issues associated with the development of the potentialities of destinations, markets and territories.
The use of case studies, research and analysis of data, analysis of relevant scientific texts and the elaboration of work during the lessons will allow students to consolidate the knowledge learned and simultaneously promote processes of proactivity in the creation and application of knowledge. At this level, it is intended to promote an analysis and practical application of the knowledge previously acquired and the methodologies associated with the themes taught.
Avaliação distribuída com exame final
| Description | Type | Time (hours) | Conclusion Date |
|---|---|---|---|
| Attendance (estimated) | Lessons | 30 | |
| Tutorial sessions | Participação Presencial | 6 | |
| Test/Exam | Teste/Exame | 3 | |
| Self study | Study | 68 | |
| Total: | 107 |
Two tests (35% each)
Practical work: (30%): Report (20%); Presentation (10%)
Under Degree Regulations:
1. The actual presence of students in classes will registered, and if the number of absences for student exceed 30% of the total number of contact sessions scheduled for each course will be automatically transferred to the final evaluation of the regular season.
2. In written tests and evaluation elements referred to in sub-paragraphs b) to e) of paragraph 2 of Art. 39 is required to obtain a minimum score of 7.5 (seven point five) values.
3. If the student lacks or get a grade below 7.5 points in the tests or on the elements of assessment referred above, will be automatically transferred to the final evaluation of the regular season.
4. If the student lacks or get a grade below 7.5 points in the second written test (conducted on the same date of the written test end of the regular season) may be required registration for evaluation at the appeal time.
Written exam: 100%
Under Regulation:
The practical or theoretical-practical work (s) referred in b) in the number 2 of the 30º article may also be considered, with a weighting corresponding to half of that considered in the context of continuous assessment, provided that the student communicates such intention to the teacher through the completion of a specific form to be made available by the teacher at the individual written test day.
The development of the curricular unit will be done in an expositive way, with discussion of ideas, with reflection of concepts and with the accomplishment of a practical work in group. The students will be presented the main references of tourism and its promotion, being stimulated and qualified for the planning of a tourist destination. This planning will be the practical application of the theoretical concepts, in a group work of simulation of multidisciplinary teams, since the tourism activity is multisectoral.