Code: | LRE2226 | Acronym: | EDNINT |
Teaching Area: | Economics |
Acronym | Study plan | Curriculum Years | ECTS | Contact hours | Total Hours |
---|---|---|---|---|---|
LRE | Aviso nº 9881/2017 | 2º | 4 ECTS | 46 | 107 |
Theoretical-Practical: | 26,00 |
Práticas: | 0,00 |
Seminário: | 0,00 |
Other: | 0,00 |
Teaching - Hours
|
Microsoft Powerpoint
The organization of the Curricular Unit is arranged as follows:
1. INTRODUCTION TO THE DIGITAL ECONOMY
1.1 Basic concepts
1.2 The internet and the impact of ICT
2. DIGITAL TRANSFORMATION
2.1 Virtualization of economic agents
2.1.1 Citizens
2.1.2 Companies
2.1.3 State
2.2 Markets
2.2.1 Digitalization and new business models
2.2.2 Presence in the virtual market and E-Commerce
2.2.3 Computer security and privacy
3. MARKETING AND DIGITAL COMMUNICATION
3.1 Multi-channel solutions
3.2 Market segmentation, pricing and payment systems
3.3 Social Networks
3.4 The B2C, B2B and B2E relationships
4. ENTREPRENEURSHIP IN THE NEW ECONOMY
4.1 Dematerialization and digital disruption
4.2 Startups and scale creation
4.3 Innovation Strategies and the App Economy
5. DEVELOPMENT OF INTERNATIONAL BUSINESS
5.1 Data management and analysis
5.2 International modes of entry and distribution channels
5.3 Digital Products and Platforms
6. CASE STUDIES
The first objective "Presenting a perspective of the evolution of the digital economy" is addressed in chapter 1 of the program, where, in addition to some basic concepts, the importance of the internet and information technologies for the digital economy is highlighted.
The second objective "Explaining the process of digital transformation and dematerialization of the economy", is developed in the 2nd chapter, which addresses the progressive virtualization of economic agents and the development of increasingly dematerialized markets.
The third objective "Describing how a new way of approaching markets can be developed" is set out in Chapter 3, which emphasizes the importance of customizing the offer and communication with the client.
The fourth objective "Understanding how digital disruption can be used to increase efficiency" is developed in Chapter 4, which highlights the greater flexibility and innovative capacity of digital business structures, in order to maximize results.
Finally, the fifth objective "Describe how digital technology, large databases, or the Internet of Things (IoT) can help develop international business", focused on the 5th chapter, highlights the process of internationalization and international negotiation in the context of digital markets.
Isaías, P., Sousa, I., Carvalho, L. & Alturas, B. ;E-Business e Economia Digital, Edições Sílabo, 2017. ISBN: 978-972-618-909-1 |
Meffert, J. & Mendonça, P.;Digital Scale, Planeta Manuscrito, 2017. ISBN: 978-989-777-012-8 |
Schwag, K. ;A Quarta Revolução Industrial, Levoir, 2016. ISBN: 978-989-682-709-0 |
Ferreira, M., Reis, N. & Serra, F.;Negócios Internacionais e Internacionalização para as Economias Emergentes, Lidel, 2011. ISBN: 978-972-757-714-9 |
The contents of this curricular unit will be exposed mainly in theoretical-practical classes, which combine the theoretical exposition with the discussion of practical cases supported in the visualization of multimedia contents and, occasionally, the participation of invited speakers. For this purpose, means of computer support, namely Microsoft Powerpoint software, will be used to present the programmatic contents. In the course of the classes, students will always be encouraged to take a proactive stance of critical participation on the exposed contents and present current issues for discussion.
Avaliação distribuída com exame final
Description | Type | Time (hours) | Conclusion Date |
---|---|---|---|
Attendance (estimated) | Lessons | 30 | |
2 Individual Evaluation Moments | Teste/Exame | 3 | |
Seminar | Participação Presencial | 3 | |
Development and presentation of group work | Trabalho laboratorial ou de campo | 9 | |
Study visit | Participação Presencial | 4 | |
Individual Autonomous Study | Study | 58 | |
Total: | 107 |
Three moments of evaluation:
Two individual written tests weighing 40% each.
Presentation of a business innovation project, based on the concepts of digital economy and international business development, with a weighting of 20%.
Under the terms of the Bachelor's Regulation:
1. The students' attendance in classes will be recorded and, if the number of absences per student exceeds 30% of the total number of lessons scheduled for each course unit, the student will be automatically transferred to the final evaluation (regular season).
2. In the written tests and other assessment elements mentioned in paragraph 2 of Art. 39 it is necessary to obtain a minimum grade of 7.5 (seven point five) points.
3. If the student misses a test or receives a grade lower than 7.5 points in the tests or in another assessment element mentioned in the previous number, the student will be automatically transferred to the final evaluation (regular season).
4. If the student misses or obtains less than 7.5 in the second written test, held in the same date of the final exam in the regular season, they may apply for further evaluation in the Appeal season.
Written test: 100%
The learning outcomes presupposes combining the use of theoretical slides show from Microsoft Powerpoint, with the visualization of multimedia contents and discussion of practical cases, also aiming at the preparation of the group work to be presented in the classroom.