| Code: | LRE2224 | Acronym: | PDEC |
| Web page: | http://elearning.isag.pt/isag1920/ |
| Teaching Area: | Informatics |
| Acronym | Study plan | Curriculum Years | ECTS | Contact hours | Total Hours |
|---|---|---|---|---|---|
| LRE | Aviso nº 9881/2017 | 2º | 4 ECTS | 36 | 107 |
| Laboratórios: | 31,00 |
| Other: | 0,00 |
Teaching - Hours
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Office
DESCRIPTIVE SUMMARY OF CURRICULAR UNIT
The main objective of the Curricular Unit is to increase the level of knowledge of students at the level of the different digital programs and to make e-commerce, making more of their attention available.
OBJECTIVES AND EXPECTED RESULTS OF LEARNING
1. Describe and identify the role of digital databases in the business environment;
2. Design of Web Marketing and E-Commerce and understand its impact in the business environment;
3. The presence of some companies is incorporated in the implementation process of Web Marketing and E-Commerce.
SKILLS TO BE DEVELOPED
1. To elaborate a plan of Web Marketing and Electronic Commerce and to identify its use;
2. To implement a Web Marketing and E-commerce plan and monitor its implementation using some specific applications for this purpose.
1. Digital information
1.1. Importance of digital information
1.2. Search and Navigation on the Internet
1.3. The evolution of the Web (from 1.0 to the present)
1.4. Web tools: Information organization techniques
1.5. Cooperation and Collaboration on the Web
1.6. Typologies and Functions of a digital platform
1.7. Rules "Net-tag"
1.8. Virtual communities (blogs, discussion forum, platforms, ...);
1.9. Principles of Web 2.0 (e.g., Social Networks)
1.10. Strategies, methods and techniques of work organization and online communication.
1.11. Synchronous communication tools (chat and videoconference) and asynchronous (e-mail, blogs and discussion forums).
1.12. Information transfer and management systems
2. E-Commerce: from strategy to implementation;
2.1. E-commerce
2.1.1. Ecommerce Fundamentals
2.1.2. Electronic Business Models and Strategy
2.2. E-Commerce Infrastructures
2.2.1. The internet, the web and mobile platforms
2.3. Business models in e-commerce
2.3.1. Components of an e-business model
2.3.2. B2C and B2B Models
2.3.3. Impact of e-commerce: strategy, structure and process
2.4. Development of an e-commerce platform
2.4.1. Analysis, Planning, Design, Implementation, Testing and Maintenance
2.4.2. Analyzing and optimizing a site's performance
2.5. Marketing and online advertising
2.5.1. Consumer Online: Audiences and Behaviors
2.5.2. Digital Marketing: Strategies and Tools
2.5.3. Digital Marketing Technologies
2.5.4. Cost-benefit analysis of Digital Marketing Communications
2.6. Social, mobile and local marketing
2.6.1. Social Marketing
2.6.2. Mobile Marketing
2.6.3. Local Marketing
2.7. Web Marketing and E-Commerce Project: development of a digital product marketing campaign / innovative service with support in web and mobile platform.
In this digital era, businesses are facing a changing world. Adapting to new realities brought about by globalization means creating new products and services in order to reach new customers and new markets. The use of digital platforms combined with e-commerce makes it possible to achieve these new objectives. In this sense, the unit will begin with digital information concepts (topic 1) that will respond to Objective 1. Objectives 2 and 3 will be achieved through the practical application of e-commerce systems, namely in topic 2 with the development of strategies and subsequent implementation.
| Rowles, D.;Digital Branding: A Complete Step-By-Ste A Complete Step-By-Step Guide To Strategy, Tactics And Measurement, KOGAN PAGE LTD, 2015. ISBN: 9780749476564 |
| Kenneth C. Laudon, Carol Guercio Traver;E-commerce 2018: business. technology. society (14th Edition), Person, 2019. ISBN: 9780134839516 |
| Ribeiro, N.;Multimédia e Tecnologias Interativas, FCA - Editora Informática, 2012. ISBN: 9789727227440 |
| Sujeet K. Sharma, Yogesh K. Dwivedi, Bhimaraya Metri ;Re-imagining Diffusion and Adoption of Information Technology and Systems, Springer; 1st ed. , 2020. ISBN: 13-978-3030648602 |
| Neto, J.; Afonso, C.; Amaral, I.; Monteiro, D.; Remondes, J.;Marketing Digital & E-Commerce, Psicosoma, 2016. ISBN: 9789728994723 |
There will aplied the following methods: exhibition, demonstration and experimentation. Multimedia presentations will support most of the expository content. The most practical part of the course will be mostly dedicated to carrying out enforcement activities of the contents taught, assuming here the teacher, the role of tutor, recalling concepts and functionality, providing support and encouraging students to refine and hone their performances.
During classes students are always encouraged to take a pro-active critical participation, about the contents exposed and present current topics for debate.
Avaliação distribuída com exame final
| Description | Type | Time (hours) | Conclusion Date |
|---|---|---|---|
| Attendance (estimated) | Lessons | 30 | |
| Participação Presencial | 6 | ||
| Teste/Exame | 3 | ||
| Study | 68 | ||
| Total: | 107 |
Continuous assessment topics:
Two individual written tests, each with a 35% of the final grade weighting.
One group work, with two e-learning with a global weighting of 30% of the final grade.
Under the terms of the Bachelor's Regulation:
a) The students' attendance in classes will be recorded and, if the number of absences per student exceeds 30% of the total number of lessons scheduled for each course unit, the student will be automatically transferred to the final evaluation (regular season).
b) In the written tests and other assessment elements it is necessary to obtain a minimum grade of 7.5 (seven point five) points.
c) If the student misses a test or receives a grade lower than 7.5 points in the tests or in another assessment element mentioned in the previous number, the student will be automatically transferred to the final evaluation (regular season).
d) If the student misses or obtains less than 7.5 in the second written test, held in the same date of the final exam in the regular season, they may apply for further evaluation in the Appeal season.
e) All written academic work provided for in the assessment (reports, case studies, etc.) must be submitted to the Turnitin database, available on the ISAG E-Learning platform, with a similarity rate up to 30% acceptable.
Individual written test: 100%.
The exam will correspond to 100% of the final grade. And under the terms the Bachelor's Regulations:
- The practical or theoretical-practical work(s) referred to in point b) of paragraph 2 of Art. 39 may also be considered, with a weighting corresponding to half of that considered in the continuous assessment, if the student communicates such intention to the professor, filling, in that case, a specific form to be made available by the professor at the moment of the written exam.
The methodology to be used will include expository, demonstrative and experimentation strategies. The multimedia presentations will support the most expositive part of the contents. The most practical part of the course will be devoted to carrying out activities to apply the content taught, assuming here the teacher, the role of tutor, reminding concepts and functionalities, providing assistance and encouraging students to refine and improve their performance.
During the course the students will always be encouraged to take a proactive attitude of critical participation, about the exposed contents and present current issues for discussion.