| Code: | LRE2216 | Acronym: | TECII |
| Teaching Area: | Portuguese Language |
| Acronym | Study plan | Curriculum Years | ECTS | Contact hours | Total Hours |
|---|---|---|---|---|---|
| LRE | Aviso nº 9881/2017 | 2º | 4 ECTS | 42 | 107 |
| Theoretical-Practical: | 32,00 |
| Other: | 0,00 |
Teaching - Hours
|
DESCRIPTIVE SUMMARY OF CURRICULAR UNIT
The curricular unit of Techniques of Expression and Communication II aims to integrate and relate the essential concepts of language with the various formats and styles of business communication. The thematic focus will focus on the relationship between the expressiveness of language and the corresponding articulation with the evocative power of the images, aiming at the elaboration of corporate communication campaigns. Another objective is to identify and analyze the multiple internal and external communication formats in business, with particular focus on the growing impact of new technologies.
OBJECTIVES AND EXPECTED LEARNING OUTCOMES
- Promote contact with the new paradigms of communication;
- Develop levels of verbal / non-verbal expression;
- Reflect on the expressive potential of the interconnection between text and image;
- Identify the internal communication flows in companies;
- Provide the appropriate working tools (theoretical and operational) for the elaboration of communication campaigns.
SKIILS TO BE DEVELOPED
Students will develop skills in the writing and orality. It will also be important to know the research techniques, to work on the methodologies for collecting and processing information and to ensure the transposition of the theoretical knowledge addressed in the sessions to the operational reality of the companies. Finally, it is expected that students know and understand the communication standards in business as well as the respective models and protocols.
1. Expression and Communication - Concepts
1.1 Sign and Communication
1.2 The Communication Process
1.3 Theories of Communication
1.4 The Messages
1.5 Formal and Informal Communication
1.6 Interpersonal Communication
1.7 The Mass Media
2. Expression and Communication in Companies
2.1 Audiences and Targets
2.2 The Internal Communication
2.2.1 Formal organizational structures
2.2.2 Typologies, Values, Functions, Objectives, Public and Means
2.2.3 The Rumors
2.3 External Communication
2.3.1 Structuring of Communication Actions
2.3.2 Communicative Techniques
2.3.4 Integrated Multichannel Communication
3. Emerging Trends in Communication
It is hoped to ensure consistency between the syllabus contents and the objectives of this curricular unit as follows:
- The objective "Promoting contact with the new communication paradigms" will be achieved with the programmatic content set out in point 3;
- The objective 'Developing levels of verbal / non-verbal expression' will be achieved with the syllabus explained in points 1 + 1.1 + 1.2 + 1.3;
- The objective "Reflect on the expressive potential of the interconnection between text and image" will be reached with the programmatic contents explained in points 1.4 + 1.5 + 1.6 + 1.7;
- The objective 'Identifying internal communication flows in enterprises' will be achieved with the programmatic content set out in points 2 + 2.1 + 2.2 (up to 2.2.3);
- The objective "To provide the appropriate working tools (theoretical and operational) for the elaboration of communication campaigns" will be achieved with the programmatic contents explained in points 2 + 2.1 + 2.3 (up to 2.3.4).
| Argenti, Paul;Comunicação Empresarial - A Construção da Identidade, Imagem e Reputação, Elsevier - Editora Campus, 2006. ISBN: 978-85-352-2094-0 |
| Rego, Arménio;Comunicação Pessoal e Organizacional, Edições Sílabo, 2013. ISBN: 978-972-618-711-0 |
| Castro, João;Comunicação de Marketing, Edições Sílabo, 2007. ISBN: 978-972-618-463-8 |
| Lendrevie, Jacques, et al;Publicitor, Comunicação 360º online/offline, D. Quixote, 2010. ISBN: 978-972-20-4329-8 |
| Monteiro, Ana, et al;Fundamentos de Comunicação, Edições Sílabo, 2012. ISBN: 978-972-618-515-4 |
The work sessions will follow a theoretical-practical orientation, trying to reconcile the expository model of the teacher with a constant concern of concrete connection to the business reality. The concepts and theoretical models presented will always be related to the consequent practical applicability in properly identified business scenarios.
Avaliação distribuída com exame final
| Description | Type | Time (hours) | Conclusion Date |
|---|---|---|---|
| Attendance (estimated) | Lessons | 30 | |
| Assessment | Teste/Exame | 3 | |
| Others | Participação Presencial | 12 | |
| Autonomous Study | Study | 42 | |
| Group and Individual Works | Projectos | 20 | |
| Total: | 107 |
Continuous evaluation
- Written Test I: 30%
- Written Test II: 30%
- Group Work (Brief and respective Business Communication Action): 20% (15% Work and 5% Presentation)
-Individual Work (Critical Review of scientific article - ABI Research / INFORM and delivery via ISAG e-Learning Platform): 20%
Under the terms of the Bachelor's Regulation:
1. The students' attendance in classes will be recorded and, if the number of absences per student exceeds 30% of the total number of lessons scheduled for each course unit, the student will be automatically transferred to the final evaluation (regular season).
2. In the written tests and other assessment elements mentioned in paragraph 2 of Art. 39 it is necessary to obtain a minimum grade of 7.5 (seven point five) points.
3. If the student misses a test or receives a grade lower than 7.5 points in the tests or in another assessment element mentioned in the previous number, the student will be automatically transferred to the final evaluation (regular season).
4. If the student misses or obtains less than 7.5 in the second written test, held in the same date of the final exam in the regular season, they may apply for further evaluation in the Appeal season.
Final evaluation
- Exam (Written Test): 100%
Note: Practical or theoretical work can also be considered, with a weighting corresponding to half that considered in the context of continuous assessment. To this end, the student should communicate this intention to the teacher through the completion of a form that is made available by the teacher at the moment of the written test.
In accordance with the Regulation of the course.
In accordance with the Regulation of the course.
Classes foster a critical and self-critical sense, as well as the practice of an ethical attitude in personal and professional terms. By promoting the development, exposure and critical discussion of cases and exercises, the reinforcement of analytical capacities is encouraged. Participation in classes and presentation and defense of individual and group work allow the development of oral and written communication skills. In addition, students acquire diverse skills, such as: prioritization, teamwork, ability to identify and solve problems; organize, plan and schedule tasks; have a spirit of initiative; knowledge (theoretical, technical and operational). With regard to the scientific research competencies, the objective is familiarity with terminology of investigation of Expression and Communication Techniques; selection and collection of information; bibliographic research; identification and reference of the sources of information used; critical analysis and synthesis of information.