Content Production and Multimedia Media

Subject: 2019/2020 - 2S

Programmes

Hours Effectively Taught

LRE1

Software

Scratch

Adobe Premiere

Gimp

Adobe Photoshop

Adobe Flash

GIMP

Shotcut

OpenShot

Teaching Language

Portuguese

Aims, Skills and Learning Outcomes

DESCRIPTIVE SUMMARY OF CURRICULAR UNIT
The Unit, Multimedia for Business aims to increase the level of knowledge of students in terms of multimedia systems, allowing to increase their understanding of capacity about its operation and importance in the business world.

OBJECTIVES AND EXPECTED LEARNING OUTCOMES
The objectives of the course are as follows:
1. Describe and identify the role of multimedia systems in business circles;
2. To characterize types of Multimedia Systems and understand their impact on the business sector;
3. Use some Multimedia systems necessary to carry out a media project.

SKILLS TO BE DEVELOPED
With this course, it is intended that the students acquire the following skills:
1. Identify a media system and recognize the importance of their use;
2. Getting produce multimedia using some specific software multimedia production.

Programme

1. Multimedia
1.1. Multimedia: what is it?
1.1.1. Contextualization of the multimedia concept
1.1.2. Types of multimedia information
1.1.3. Multimedia definition
1.1.4. Characteristics of multimedia systems
1.2. Multimedia technologies
1.2.1. Reference model for multimedia technologies
1.2.2. Multimedia applications
1.2.3. Multimedia authoring and design
2. INTERACTIVE MULTIMEDIA APPLICATIONS
2.1. Classification of interactive multimedia applications
2.2. Multimedia applications for business district
2.2.1. Vocational training applications
2.2.2. Interactive sales and marketing applications
2.2.3. Presentations and multimedia communications
2.2.4. Applications of Computer Vision
2.3. Multimedia applications for public information
2.3.1. Multimedia kiosks
2.4. Multimedia systems and authoring tools
3. TYPES OF STATIC MEDIA
3.1. Text
3.2. Vector Graphics
3.3. Bitmap images
4. TYPES OF DYNAMIC MEDIA
4.1. Video
4.2. Animation
4.3. Digital audio
4.4. Synthesized music
4.5. Speaks
4.6. Generalizations
5. MEDIA PROJECT
5.1. Management and development of multimedia projects
5.2. Analysis and design
5.3. Design
5.4. Production
5.5. Testing and validation
5.6. Distribution
5.7. Multimedia project management of alternative methodologies
6. TECHNOLOGIES AND WEB APPLICATIONS
6.1. Protocols for multimedia applications on the Internet
6.2. Languages ¿¿for Web applications
6.3. Web usage modes
6.4. Web Application Development

Demonstration of the syllabus coherence with the curricular unit's learning objectives

In this curricular unit contents will be taught that allow the student to learn techniques to master multimedia tools applied to the business area. In this sense, the unit will begin with general introductory concepts (topic 1), which will respond to Objective 1 and introduce Objective 2. Afterwards students will do practical application using specific softwares (topics 2, 3, 4, 5 and 6) completing Objective 2 and completing Objective 3.

Main literature

Supplementary Bibliography

Learning Methods

There will aplied the following methods: exhibition, demonstration and experimentation. Multimedia presentations will support most of the expository content. The most practical part of the course will be mostly dedicated to carrying out enforcement activities of the contents taught, assuming here the teacher, the role of tutor, recalling concepts and functionality, providing support and encouraging students to refine and hone their performances.
During classes students are always encouraged to take a pro-active critical participation, about the contents exposed and present current topics for debate.

Assessment Components

Avaliação distribuída com exame final

Assessment Components

Continuous Assessment

Continuous assessment topics:
Two individual written tests, each with a 35% of the final grade weighting.
One group work, with a 30% of the final grade weighting (two e-learning activities).

Under the terms of the Bachelor's Regulation:
a) The students' attendance in classes will be recorded and, if the number of absences per student exceeds 30% of the total number of lessons scheduled for each course unit, the student will be automatically transferred to the final evaluation (regular season).
b) In the written tests and other assessment elements mentioned in paragraph 2 of Art. 30 it is necessary to obtain a minimum grade of 7.5 (seven point five) points.
c) If the student misses a test or receives a grade lower than 7.5 points in the tests or in another assessment element mentioned in the previous number, the student will be automatically transferred to the final evaluation (regular season).
d) If the student misses or obtains less than 7.5 in the second written test, held in the same date of the final exam in the regular season, they may apply for further evaluation in the Appeal season.
e) All written academic work provided for in the assessment (reports, case studies, etc.) must be submitted to the Turnitin database, available on the ISAG E-Learning platform, with a similarity rate up to 30% acceptable.

Final Exam

Final evaluation topics:
Written exam with 100% weighting.

Demonstration of the coherence between the teaching methodologies and the learning outcomes

The teaching methodology assumes theoretical and practical characteristics appropriate to the nature of the subjects taught and to the objectives of the curricular unit. The spirit of reflection and discovery in students is encouraged as a way of obtaining real qualifications both in terms of the assimilation of theoretical knowledge and in the capacity of its application to practical situations. In this way, the defined objectives will be achieved, both with regard to the understanding of the concepts and with regard to the capacity for their practical application.