| Code: | LRE1427 | Acronym: | EPR |
| Teaching Area: | Management |
| Acronym | Study plan | Curriculum Years | ECTS | Contact hours | Total Hours |
|---|---|---|---|---|---|
| LRE | Desp. n.º 20530/2009 (alterado aviso n.º9854/2012) | 2º | 6 ECTS | 60 | 160 |
Teaching - Hours
|
1. Trends in global markets
1.1 Main driving-forces
1.2 Evolution of entrepreneurship
2. The management functions
2.1 The new management functions for start up's
3. The creation of the business model
3.1 Small business legal and social issues
3.2 From idea to market. Types of business
3.3 Identification of opportunities / problems
3.4 The solutions and hypothesis testing
3.5 The Key Metrics
3.6 Value proposition
3.7 Competitive advantage
3.8 Channels and communication
3.9 Costs and sources of revenue
4. The Business Plan
4.1 Executive summary
4.2 Company Overview
4.3 Description of products / services
4.4 Business Strategy
4.5 Operation of the business
4.6 Structure and leadership
4.7 Monitoring and evaluation of performance.
- The objective "Identifying trends, opportunities or unmet needs" will be achieved with the programmatic content set out in Chapters 1 and 2;
- The objective of "Promoting experimentation and hypothesis testing" will be achieved with the programmatic content set out in Chapters 1 and 2;
- The objective "Designing business models" will be achieved with the programmatic content set out in Chapter 3;
- The objective "Knowing how to construct a business plan" will be achieved with the programmatic content set out in Chapter 4.
| Santos, Filipe; Salvado, J.C.; Carvalho, I., L.; Azevedo;Manual para Transformar o Mundo, Fundação Calouste Gulbenkian, 2015 |
| Emerson, Melinda;Start Up em 12 meses, Self Desenvolvimento Pessoal, 2016 |
| Ries, Eric;Lean Start Up, Prime Books, 2012 |
| Costa, Horácio;Criação e Gestão de Micro-Empresas e Pequenos Negócios, Lidel - Edições Técnicas, 2010 |
Theoretical classes: Use of the expository method, for the introduction of the theoretical concepts and the interrogative method for the reflection on the contents. Practical classes: Use of active methods using practical work. Tutorial monitoring of students. Students can be assessed by continuous assessment or final exam.
Avaliação distribuída com exame final
| Description | Type | Time (hours) | Conclusion Date |
|---|---|---|---|
| Attendance (estimated) | Lessons | 45 | |
| Teste/Exame | 3 | ||
| Participação Presencial | 3 | ||
| Participação Presencial | 12 | ||
| Study | 97 | ||
| Total: | 160 |
- Written test 1: 35%
- Written test 2: 35%
- One group work (Business Plan) submitted through the E-Learning platform: 20% (15% for work and 5% for presentation)
- One individual research project using ABI-INFORM portal, submitted through the E-Learning platform: 10%
Under the terms of the Bachelor's Regulation:
a) The students' attendance in classes will be recorded and, if the number of absences per student exceeds 30% of the total number of lessons scheduled for each course unit, the student will be automatically transferred to the final evaluation (regular season).
b) In the written tests and other assessment elements mentioned in paragraph 2 of Art. 39 it is necessary to obtain a minimum grade of 7.5 (seven point five) points.
c) If the student misses a test or receives a grade lower than 7.5 points in the tests or in another assessment element mentioned in the previous number, the student will be automatically transferred to the final evaluation (regular season).
d) If the student misses or obtains less than 7.5 in the second written test, held in the same date of the final exam in the regular season, they may apply for further evaluation in the Appeal season.
e) All written academic work provided in the assessment (reports, case studies, etc.) have to be submitted in the Turnitin database, available at the ISAG E-Learning platform. The maximum similarity rate acceptable is 30%.
- Exam (Written Test): 100%
Note: Practical or theoretical work can also be considered, with a weighting corresponding to half that considered in the context of continuous assessment. To this end, the student should communicate this intention to the teacher through the completion of a form that is made available by the teacher at the moment of the written test.
Classes foster a critical and self-critical sense, as well as the practice of an ethical attitude in personal and professional terms. By promoting the development, exposure and critical discussion of cases and exercises, the reinforcement of analytical capacities is encouraged. Participation in classes and presentation and defense of individual and group work allow the development of oral and written communication skills. In addition, students acquire diverse skills, such as: prioritization, teamwork, ability to identify and solve problems; organize, plan and schedule tasks; have a spirit of initiative; knowledge (theoretical, technical and operational). As far as the scientific research competences are concerned, familiarization with research terminology in Entrepreneurship; selection and collection of information; bibliographic research; identification and reference of the sources of information used; critical analysis and synthesis of information.