Entrepreneurship

Subject: 2018/2019 - 2S

Programmes

Hours Effectively Taught

LGE3N

LGE3D

Aims, Skills and Learning Outcomes

Programme

1. Trends in global markets
1.1 Main driving-forces
1.2 Evolution of entrepreneurship

2. The management functions
2.1 The new management functions for start up's

3. The creation of the business model
3.1 Small business legal and social issues
3.2 From idea to market. Types of business
3.3 Identification of opportunities / problems
3.4 The solutions and hypothesis testing
3.5 The Key Metrics
3.6 Value proposition
3.7 Competitive advantage
3.8 Channels and communication
3.9 Costs and sources of revenue

4. The Business Plan
4.1 Executive summary
4.2 Company Overview
4.3 Description of products / services
4.4 Business Strategy
4.5 Operation of the business
4.6 Structure and leadership
4.7 Monitoring and evaluation of performance.

Demonstration of the syllabus coherence with the curricular unit's learning objectives

- The objective "Identifying trends, opportunities or unmet needs" will be achieved with the programmatic content set out in Chapters 1 and 2;
- The objective of "Promoting experimentation and hypothesis testing" will be achieved with the programmatic content set out in Chapters 1 and 2;
- The objective "Designing business models" will be achieved with the programmatic content set out in Chapter 3;
- The objective "Knowing how to construct a business plan" will be achieved with the programmatic content set out in Chapter 4.

Main literature

Supplementary Bibliography

Learning Methods

- Written Test I: 35%
- Written Test II: 35%
- Group Work: 20% (15% Work and 5% Presentation)
-Individual Work (Critical Review of scientific article - ABI Research / INFORM and delivery via ISAG e-Learning Platform): 10%

Under the terms of the Bachelor's Regulation:

1. The students' attendance in classes will be recorded and, if the number of absences per student exceeds 30% of the total number of lessons scheduled for each course unit, the student will be automatically transferred to the final evaluation (regular season).

2. In the written tests and other assessment elements mentioned in paragraph 2 of Art. 39 it is necessary to obtain a minimum grade of 7.5 (seven point five) points.

3. If the student misses a test or receives a grade lower than 7.5 points in the tests or in another assessment element mentioned in the previous number, the student will be automatically transferred to the final evaluation (regular season).

4. If the student misses or obtains less than 7.5 in the second written test, held in the same date of the final exam in the regular season, they may apply for further evaluation in the Appeal season.

Assessment Components

Avaliação distribuída com exame final

Assessment Components

Continuous Assessment

- Written Test I: 30%
- Written Test II: 30%
- Group Work: 20% (15% Work and 5% Presentation)
-Individual Work (Critical Review of scientific article - ABI Research / INFORM and delivery via ISAG e-Learning Platform): 20%

Under the terms of the Bachelor's Regulation:

1. The students' attendance in classes will be recorded and, if the number of absences per student exceeds 30% of the total number of lessons scheduled for each course unit, the student will be automatically transferred to the final evaluation (regular season).

2. In the written tests and other assessment elements mentioned in paragraph 2 of Art. 39 it is necessary to obtain a minimum grade of 7.5 (seven point five) points.

3. If the student misses a test or receives a grade lower than 7.5 points in the tests or in another assessment element mentioned in the previous number, the student will be automatically transferred to the final evaluation (regular season).

4. If the student misses or obtains less than 7.5 in the second written test, held in the same date of the final exam in the regular season, they may apply for further evaluation in the Appeal season.

Final Exam

- Exam (Written Test): 100%
Note: Practical or theoretical work can also be considered, with a weighting corresponding to half that considered in the context of continuous assessment. To this end, the student should communicate this intention to the teacher through the completion of a form that is made available by the teacher at the moment of the written test.

Proofs and special works

1 - Group work - the work corresponds to the structuring of a Business Plan, based on the contents of the classes and a script provided by the teacher. The resulting output will be a document composed of analytical, strategic and tactical aspects, in relation to a particular business idea.

2 - Individual Work: Critical Review of a Scientific Article (researched at the ABI / INFORM and submitted through the ISAG e-Learning Platform).

Special Assessment (TE, DA, ...)

In accordance with the Regulation of the course.

Improvement of final grade

In accordance with the Regulation of the course.

Demonstration of the coherence between the teaching methodologies and the learning outcomes

Classes foster a critical and self-critical sense, as well as the practice of an ethical attitude in personal and professional terms. By promoting the development, exposure and critical discussion of cases and exercises, the reinforcement of analytical capacities is encouraged. Participation in classes and presentation and defense of individual and group work allow the development of oral and written communication skills. In addition, students acquire diverse skills, such as: prioritization, teamwork, ability to identify and solve problems; organize, plan and schedule tasks; have a spirit of initiative; knowledge (theoretical, technical and operational). As far as the scientific research competences are concerned, familiarization with research terminology in Entrepreneurship; selection and collection of information; bibliographic research; identification and reference of the sources of information used; critical analysis and synthesis of information.