Descriptive summary of the course This course aims to punish students with theoretical and practical tools, intending to provide students with a framework with regard to the key ideas of entrepreneurship. The Entrepreneurship Course aims to sensitize students for the challenges of entrepreneurship, providing a set of tools that, in the future, enabling them to identify business opportunities that allow them to create value for organizations which develop their professional activity.
Objectives and expected learning outcomes This course has as main objectives: - Conceptualizing entrepreneurship; - Provide an integrated view of business entrepreneurship in the context - Understand, analyze, choose and implement the framework business strategies; - Develop a business plan - Explain and relate the concepts of ethics and social responsibility in entrepreneurship - Manage business in the context of globalization
Skills to be developed At the end of the course, students should be able to: - To understand the essence and importance of entrepreneurship; - To analyze and understand the specifics of a business plan, - To compare and choose input options in new markets; - To have skills of analysis and strategic insight
Programme
1. Motivation and the entrepreneur's profile
1.1 Introduction to the study of entrepreneurship and types of entrepreneurs
1.2 Entrepreneur Features
2. The process of creating new businesses
2.1 Business ideas
2.2 Detection of business opportunities
2.3 Innovation and entrepreneurship
3. The process of preparing a business plan:
3.1 From the idea to the business;
3.2 Study of the competitive environment;
3.3 Competitive Benchmarking;
3.4 Definition of the business model:
3.4.1 Business model generation;
3.5 The marketing plan;
3.6 Human resources - skills;
3.7 Economic and Financial Planning.
Main literature
Ferreira, M. et al;Marketing para Empreendedores e Pequenas Empresas, Lidel, 2011
Ferreira, M.P., Santos, J.C. & Serra, F.R.;Ser Empreendedor - pensar, criar e moldar a nova empresa., Lisboa, Edições Sílabo, 2008
Supplementary Bibliography
Osterwalder, A. & Pigneur, Y.;Modelo de Negócio EU, D. Quixote, 2013
Catalão, J.;A Arte da Guerra na Criatividade e Inovação, Topbooks, 2014
Gaspar, F.;O Processo Empreendedor e a criação de Empresas de Sucesso, Sílabo, 2009
Moretti, S. et al;Marketing Empreendedor: Novos Rumos Para O Sucesso Nos Negócios De Micro, Pequenas E Médias Empresas, Intersaberes, 2012
Learning Methods
The teaching methodology is the presentation and discussion of theoretical concepts, practical examples and cases with the use of powerpoint, internet and articles. Preparation, presentation and discussion by students individually and in groups of cases based on case studies.