• PT
  • Ajuda Contextual
  • Imprimir
  • LinkedIn
  • Facebook
Você está em: Início > Pessoal > Elvira Vieira
ATENÇÃO: Este site utiliza cookies. Ao navegar no site estará a consentir a sua utilização.

Elvira Vieira

Fotografia de Elvira Pacheco Vieira
Name: Elvira Pacheco Vieira  Ligação à página pessoal de Elvira Vieira
Acronym: EPV
Status: Activo
ORCID 0000-0002-9296-3896
CIÊNCIAVITAE B913-0565-0908

Contacts

E-mail: elvira.vieira@isag.pt
Telephone extension: 220303246

Funções

Category: Dirigente
Management Board: Board of Directors
Category: Professor Coordenador Principal
Learning Areas: Economics

Personal details

Academic Background
PhD in Applied Economics - University of Santiago de Compostela
Master in International Sectoral Economics - University of Santiago de Compostela with recognition by the University of Minho
Bachelor in International Relations, branch of Economic and Political Relations - University of Minho

Research Area
Applied Economics

Research Units/Centers

CICET - FCVC
UNIAG - Applied Management Research Unit

Publications (most relevant)
Scientific Journals
Conde, R., Borges, A.P., Gómez, I.N., & Viera, E. (2023). Estimate tourism model choice for Pilgrim in the Way of St. James: The Portuguese Way. International Journal of Religious Tourism and Pilgrimage, 190. https://arrow.tudublin.ie/creaart/190
Rodrigues, P., Borges, A.P. and Vieira, E. (2023). Gastronomic experiences on tourists¿ life satisfaction and happiness: The case of Porto. European Journal of Tourism Research, 34, 3412. https://doi.org/10.54055/ejtr.v34i.3034
Vieira, B. M., Borges, A. P., & Vieira, E. (2023). The role of Social Networks for decision-making about tourism destinations. International Journal of Internet Marketing and Advertising, 18(1), 1-27, https://doi.org/10.1504/IJIMA.2023.128148.
Borges, A.P., Vieira, E., Rodrigues, P. & Sousa, A. (2023). Influence of COVID-19 on online shopping behaviour, leisure and socialisation. Management Research: Journal of the Iberoamerican Academy of Management. doi/10.1108/MRJIAM-09-2021-1229/full/html .
Almeida, A. L., Vieira, E., & Borges, A. P. (2022). Segmentation and the Key Communication Channels to Promote a Music Festival - The NOS Primavera Sound Case Study. International Journal of Marketing, Communication and New Media, 10(19), 5-35, https://doi.org/10.54663/2182-9306.2022.v10.n19.5-35
Borges, A. P., Lopes de Almeida, A., Vieira, E., & Belucio, M. (2022). Travelling and discovering new destinations after destinations after the COVID-19¿S lockdown: The role of routines and habits. Forthcoming in Enlightening Tourism. A Pathmaking Journal, 12(1), pp. 70-93.
Silva, G., Correia, A., Rachão, S., Nunes, A., Vieira, E., Santos, S., Soares, L., Fonseca, M., Ferreira, F.A.; Veloso, C. M., Carrança, P. & Fernandes, P.O. (2021). A Methodology for the Identification and Assessment of the Conditions for the Practice of Outdoor and Sport Tourism-Related Activities: The Case of Northern Portugal. Sustainability, 13, 7343.
Pinto Borges, A, Vieira, E., Rodrigues, P, & Tavares, V. (2021). Brand Knowlwdge and satisfaction explained by the attributes of a regional food product. International Journal of Marketing, Communication and New Media, 9(16), 25-50.
Rodrigues, P., Borges, A.P. and Vieira, E.P. (2021). Corporate social responsibility image and emotions for the competitiveness of tourism destinations. Journal of Place Management and Development, 14(2), 134-147.
Reis, A.M., Vieira, E. & Borges, A. (2021). Determinants of tourist expenditure: the role of tourists' experiences in the city of Porto. International Journal of Tourism Policy, 11(1), 73-87.
Vieira E., Borges A. P. & Rodrigues P. (2021). Exploring the relationship between the length of stay and various determinants at one of the best European destinations. Tourism and Hospitality Research.
Vieira, B. M., Borges, A.P., Vieira, E. (2021). The role of Social Networks for decision-making about tourism destinations. forthcoming International Journal of Internet Marketing and Advertising
Rodrigues, P., Borges, A. P. & Vieira, E. (2021). The mediating role of Brand Experience in a Mid-Sized City. forthcoming International Journal of Business Excellence.
Martins, O. M. D., Nunes, A., Vieira, E., Rachão, S., Correia, A. I., Fonseca, M. J., Silva, G., Veloso, C. M., Ferreira, F. A., Carrança, P., & Fernandes, P. O. (2021). Outdoor tourism in the north of Portugal from the perspective of Tourist Entertainment Companies. European Journal of Applied Business Management, 7(3), 1-21.
Borges, A. P., Vieira, B. M. & Vieira, E. (2020). Porto street stage at Rally Portugal: the determinants of the length of stay. Journal of Sport & Tourism, 1-17.
Santos, E., Correia, A., Ferreira, F., Nunes, A., Veloso, C., Vieira, E., Silva, G., Fonseca, M., Carrança, P. & Fernandes, P. (2020). Productivity Measurement: the Case of Nature Tourism Firms in Portugal. Journal of Spatial and Organizational Dynamics, 8(4), 331-346.
Vieira, E., Borges, A., Lopes, J. (2020). The Role of Intangible Factors in the intention of Repeating a Tourist Destination. International Journal of Tourism Policy, 10 (4), 327-350
Borges, A. P. Vieira E. & Gomes, S. (2020). The Evaluation of Municipal Tourist Tax Awareness:The Case of the City of Porto. Tourism and Hospitality Management, 26(2), 381-398.
Rodrigues, P., Borges, A. & Vieira, E. (2019). Destination Brand Personality and Brand Experience in the Tourism Management of a Mid-Sized City. International Journal of Business Excellence.
Borges, A.P., Vieira, E. P. & Rodrigues, P. (2019). The perception of corporate socialresponsibility of the city of Porto. International Journal of Tourism Cities, 5(2), 130-145.
Borges, A.P., Vieira, E.P. & Romão, J. (2018). The evaluation of the perceived value of festival experiences: the case of Serralves em Festa!. International Journal of Event and Festival Management, 9(3), 279-296.
Trindade, A., Borges, A. P., Vieira, E. & Gomes, S. (2018). Satisfaction Scoring Index for a musical festival during and after the event: The NOS Primavera Sound Case Study. European Journal of Applied Business and Management, Special Issue, 109-121.
Vieira, E. P., Pereira, O., & Gomes, S. (2017). The external regional competitiveness of the NUTS II of Portugal and Spain. European Journal of Applied Business and Management, 3(1), 68-85. https://nidisag.isag.pt/index.php/IJAM/article/view/244
Ferreira, P., Neira, I., & Vieira, E. P. (2012). The Strategic Approach to the High-performance Paradigm: A European Perspective. Procedia - Social and Behavioral Sciences, 58(1), 474-482. doi: 10.1016/j.sbspro.2012.09.1024.
Vieira, E. P., Neira, I., & Vázquez, E. (2011). Productivity and innovation economy: Comparative analysis of European NUTS-2, 1995-2004. Regional Studies, 45(9), 1269-1286. doi: 10.1080/00343404.2010.486781.

Books and Book Chapters
Borges, A.P., Vieira, E., Rodrigues, P., & Canavarro, A.I. (2023). Factors Influencing the Level of Trust in Vaccines. In R.F. Correia, D. Venci¿t¿ & B.M. Sousa (Eds.), The Role of Brands in an Era of Over-Information (pp. 21-44). IGI Global. 10.4018/978-1-6684-8351-0
Maximino, I., Borges, A.P., Vieira, B.M., Vieira, E., & Pires, H. (2023). The Influence of Human Resources in the Motivation and Performance of Employees: Performance Evaluation/Appraisal. In C. Dogru (Ed.), Role of Human Resources for Inclusive Leadership, Workplace Diversity, and Equity in Organizations (pp. 45-71). IGI Global. 10.4018/978-1-6684-6602-5.ch003.
Silva, G., Correia, A., Vieira, E., & Soares, L. (2020). Perceived impacts of running events in protected areas: The case of Trans Peneda-Gerês at Peneda Gerês National Park, Portugal. In C. R. de Almeida, A. Quintano, M. Simancas, R., Huete, & Z. Breda, (Eds.), Handbook of Research on the Impacts, Challenges, and Policy Responses to Overtourism (pp. 347-363). IGI Global. doi: 10.4018/978-1-7998-2224-0
Borges, A.P., Vieira, E. and Rodrigues, P. (2018). Branding Porto: A Case Study of the `Essence of Wine¿. Camilleri, M.A. (Eds.), The Branding of Tourist Destinations: Theoretical and Empirical Insights, (pp. 129-146). Emerald Publishing Limited. doi: https://doi.org/10.1108/978-1-78769-373-920181008
Borges, A. P., Vieira, E. P., & Rodrigues, P. (2018). The Importance of Events to Promote the Tourism: Case study of the "Essence of Wine". In M. A. Camilleri, (Eds.), The Branding of Tourist Destinations (chapter 8). Emerald Publishing.
Vieira, E. P., Ferreira, P. & Neira, I. (2013). Cultural Impact on Innovation: econometric analysis of European Countries (1995-2004). In F., Adam, & H. Westlund, (Eds.), International Journal of Cross Cultural Management (pp. 57-79). Routledge.
Portela, M., Vázquez, E., Neira, I. & Vieira, E. P. (2012). Entrepreneurship and Economic Growth: Macroeconomic Analysis and Effects of Social Capital in the EU. In T. Burger-Helmchen (Eds.), Entrepreneurship - Born, Made and Educated (pp. 249-264). Rijeka: InTech. doi: 10.5772/37632.

Conferences/Workshops and Communications
Mesquita, S., Borges, A.P., Vieira, E., & Lopes de Almeida, A. (2023). The Evaluation of Physical and Attitudinal Accessibility Applied to the two Destinations: Porto and Vila Nova de Gaia. In C. Seabra, R. Peres, S. Almeida & S. Mesquita (Eds.), Book of Abstracts of DSOTT¿2023: Diversity & Sustainability ¿ Opportunities and Threats in Tourism (p.138). Universidade de Coimbra- Portugal
Mesquita, S., Borges, A.P., Vieira, E., & Lopes de Almeida, A. (2023). How can accessibility help build sustainable destinations? In B. Lorena, D. Lon¿ari¿, & D.S. Frleta, Book of Abstracts 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe Engagement & Empowerment: A Path Toward Sustainable Tourism (p. 22). University of Rijeka. https://tosee.fthm.hr/images/2023/Book_of_Abstracts.pdf.
Borges, A. P., Vieira, E., & Nadais, C. (2022). How Important Events and Their Environmental Practices are to Visitors: The Case of Serralves em Festa!. In A. D. Saputro et al. (Eds.), Proceedings of the International Conference on Sustainable Environment, Agriculture and Tourism (ICOSEAT 2022) (pp. 858¿867). Advances in Biological Sciences Research. https://doi.org/10.2991/978-94-6463-086-2_114
Martins, O., Fernandes, P.O., Nunes, A., Rachão, S., Correia, A. I., Vieira, E., Fonseca, M. J., Silva, G., Santos, S., Veloso, C., Ferreira, F., and Carrança, P. (2021). Supply-side Perspectives on Outdoor Tourism in the North of Portugal. Proceedings of the 4th International Conference on Tourism Research.
Almeida, A. L., Vieira, E., & Borges, A. P. (2021). Audience Segmentation and Communicating Towards a Music Festival - The NOS Primavera Sound. Proceedings of the 4th International Conference on Tourism Research (pp.) 287-295.
Almeida, A. L., Vieira, E., & Borges, A. P. (2021). Targeting Audience Attending a Music Festival - Evidence from NOS Primavera Sound. Proceedings of the International Workshop Tourism and Hospitality Management.
Nadais, C., Borges, A. P., & Vieira, E. (2021). Green Co-creation Process in Music Festivals: The Case of NOS Primavera Sound. Proceedings of the 4th International Conference on Tourism Research, pp. 408-414.
Fernandes, P., Nunes. A., Lopes, I. M., Pereira, J. P., Teixeira, J. P., Leite, J., Alves, J., Ribeiro, N. A., Moutinho, N., Raposo, M. L. B., Ferreira, J. J. M. A., Batista H. M., Leal M. A., Barroso, C., García, A. N., (2020), Measuring Nature Tourism Firms ¿ productivity. Proceedings of the XXX Jornadas Luso-Espanholas de Gestão Científica, p. 166. Doi: https://dialnet.unirioja.es/servlet/articulo?codigo=7405131.
Vieira, E., Borges, A., & Rodrigues, P., (2020), The Happiness with Destination and its Influence on Length of Stay, Proceedings of the International Conference of Applied Business and Management. Doi: https://icabm20.isag.pt/index.php/conferencia/livro-de-atas.
Vieira, E., Borges, A., & Lopes, J., (2020), The Role of the Sociodemographic and Emotional Intelligence Profile of Tourists in the Intention to Return to a Destination. Proceedings of the International Conference of Applied Business and Management. Doi: https://icabm20.isag.pt/index.php/conferencia/livro-de-atas.
Vieira, E., Nadais. C., & Borges, A., (2020), Contribution of a cultural and touristic event to sustainable development: the case of Serralves em Festa!, Proceedings of the International Conference on Hospitality and Tourism.
Borges, A. P., Vieira, B. M., & Vieira, E. P. (2019). Determinants of length of stay: the case of Portugal Rally - Porto street stage. Proceedings of the Workshop Tourism and Hospitality Management (pp. 206-207).
Borges, A. P., Vieira, E. P., & Gomes, S. (2018). The expenditure behavior during the trip and the impact of the intangible and tangible factors: The case of the city of Porto. Proceedings of the 32nd International Business Information Management Association Conference.

Other Publications
Vieira, E. (2022). Retaining Human Capital as an answer for Portugal's development. Jornal Económico.
Vieira, E. (2021). Challenges and Solutions for SME Success: Past, Present and Future.
Exame.
Vieira, E. (2021). From reception to laundry, the pleasure of receiving makes all the difference. Público.
Vieira, E. (2021). The importance of financial literacy in taking back the companies most affected by the pandemic. Exame.
Vieira, E. (2021). Because Higher Education is the way. Observador.
Vieira, E. (2020). Education and soft skills: sides of the same coin. Vida Económica.
Vieira, E. (2020). #Training: This is the 'opportunity to reinvent' education in Portugal. Ambitur.
Vieira, E. (2020). Degree is the starting point. Jornal de Negócios.
Vieira, E. (2019). 40 years teaching from Porto to the world. Revista Marketeer.
Vieira, E. (2019). The war for talent in companies. Exame.
Vieira, E. (2019). Educação e soft skills: faces da mesma moeda. Vida Económica.
Vieira, E. (2018). New courses anticipate market trends. Jornal Económico.
Vieira, E. (2018). A successful manager has to be emotionally intelligent. Jornal Económico.
Vieira, E. (2017). Investimento para o Crescimento: 2017 ano de transição. Vida Económica.
Vieira, E. (2017). Portugal na Crista da Onda. Vida Económica.

Professional experience
General Director of ISAG- European Business School, since 2012.
Member of the Scientific-Technical Council of ISAG since 2010.
Director of the European Grouping of Territorial Cooperation Galicia - North of Portugal, from 2010 to 2012.
Member of the Applied Research Unit in Management (UNIAG) with assessment of "Good" by FCT, since 2013.
Scientific Coordinator of ISAG's Research Unit (NIDISAG), since 2009.
Member of the Scientific-Technical Council and President of the Pedagogical Council of IPAM, from 2007 to 2009.
Teacher of Public and Private Polytechnic Higher Education Institutions, since 2005 (from 2005 to 2010 - collaboration at the University of Minho, University of Santiago de Compostela, University of Vigo, IPAM; since 2009 - ISAG and IPVC - Polytechnic Institute of Viana do Castelo).