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Written Test of Knowledge and Skills


Introduction to Management

1. General aspects of the company
1.1 What is an enterprise?
1.2 The role of the manager

2. The companies and the environment
2.1 Roles of the company
2.2 The international and global dimensions of management

3. The business strategy
3.1 Vision, mission and business goals
3.2 Internal and company environment analysis
3.3 Business strategies

4. The structure of the companies
4.1 Organisational structures
4.2 The decision-making process

5. The company that learns
5.1 The role of leadership, motivation and communication

6. The management of human resources
6.1 Planning, recruitment and selection
6.2 Ways of evaluating performance

7. Marketing management
7.1 The marketing concept
7.2 Marketing activities

8. Accounting and finance
8.1 Financial accounting: nature and functions
8.2 Analytical accounting: main uses
8.3 Nature and functions of financial management

9. The management of production
9.1 Production planning, monitoring and control
9.2 The importance of productivity

10. Stock management
10.1 Objectives of stock management
10.2 Stock programming

Recommended Bibliography:

Manual de Gestão Moderna, Manuel Alberto ramos Maçães, 2014
Fundamentos de Gestão, Carlos Marques Pinto (Coordenador) e outros, Editora Fundamento, 2006
Gestão das Organizações, Sebastião Teixeira, Editora McGraw-Hill, 2005

Expression and communication:

(Possible Structure)

Group I - Reading and Interpretation of Texts

Possible Exercises: Read and interpret written texts of varying complexity and of various genres, critically appreciating their content. 
Objectives: Understand oral texts of varying complexity and of different genres, evaluating their intention and their communicational effectiveness.

Group II - The Portuguese Language - Expression and Communication

Possible Exercises: Identify and use verbal forms; Reorganize texts in a coherent way respecting the spelling, morphology and syntax; Rewrite or complete sentences by incorporating additional elements, among others. 
Objectives: Develop critical spirit, in contact with oral and written texts and other cultural manifestations.

Group III - Text Production (according to pre-established formal contexts)

Possible Exercises: Writing a text on a current specific topic or drafting an opinion text.
Objectives: Reveal the mastery of written expression and levels of expressiveness of the text; Articulation of text elements in a coherent and cohesive whole.

Tourism

1. The meaning and nature of tourism
- Definitions and concepts
- The tourist destination
- Tourism services
- Tourism products and markets

2. Evolution of tourism
- Explanatory factors of tourism
- Brief history of tourism and travel
- Holiday destinations and their hierarchy
- The temporal and spatial concentration (causes and consequences)
- The importance of the tourism phenomenon
- The forms of Tourism

3. Tourism in Portugal
- From the early to late 1970s
- The coastal attraction of the last decades
- The deconcentration of tourism in recent years (rural tourism, culture and heritage)
- The policies of qualification of the tourist offer.

4. Tourism and organization
- The need of organization in tourism
- International organisations
- The organization of tourism in Portugal
The public sector
The private operators.