| Acronym: | PGCS |
| Academic Degree: | Post-graduation |
| Start: | 2020/21 |
| Description: | //COORDINATOR Dr. Alfredo Castanheira //COURSE DESCRIPTION Sustainability has definitely entered the companies' strategy. It defines needs, guides projects, demands results. As such, it must be the target of careful communication, so that all stakeholders of the organizations get involved in a common effort and achieve their objectives. The Post-Graduation in Communication and Sustainability intends to present the basic concepts of the universe of Sustainability and the framework that Communication should give to it, exploring the study of concrete cases and the identification of best practice. //OBJECTIVES - Raise awareness of the strategic added value that Sustainability Communication brings to the company; - To raise the awareness of various departments responsibles that the subject of Sustainability is transversal and, therefore, all areas should contribute to a coherent and effective Sustainability Communication; - Identify contents, metrics and instruments of Sustainability Communication // RECEIVERS - Administration and Management of 1st line interested in a holistic approach to Sustainability - Responsible people for Communication, Sustainability, Environment, Marketing, HR areas - Professionals from different backgrounds, interested in deepening the topic of Strategic Communication - Communication Professionals responsible for the elaboration of contents and supports related to the Sustainability theme. // OPERATION MODE Duration: 104 hours Application Deadline: September 24, 2020 (2nd phase) Beginning of the course: October 06, 2020 //CURRICULAR PLAN Sustainability: Concept, Universe and Trends | 15 hours - Definition of Concept and Universe | 3 h - Derivatives (Human, Social, Economic, Environment) | 6 h - "History"/Evolution | 3 h - State of the Art and Trends | 3 h Sustainability - Legal framework and "must have's" | 12 hours - Certifications, ISO's | 3 h - Eco-system of regulatory and certification bodies | 3 h - Regulation | 3 h - Legal obligations and must-have's | 3 h Conference Cycle: Sustainability@Isag: Living and Communicating | 18 hours - Case Studies (Agriculture, Industry, Services; Public, State; Large and SME) Fundamentals of Business Communication | 27 hours - Fundamentals | 3 h - Communication and Communications (Institutional) | 3 h - Communication Strategy | 6 h - Sustainability and value (give me the money) | 3 h - Media, Metrics, Indicators, Reports; Literacy and Numeracy Communication | 3 h - Media and Sustainability (actors, crisis management, good practices) | 9 h Sustainability and Human Resources | 16 hours - HR Policies vs Sustainability | 8 h - Value Management | 8 h Communication and Sustainability Plan | 16 hours - Communication Plan (Sustainability aspect) // INVESTMENT Application: 50,00€ Insurance: 30,00€ Enrolment: 200,00€ Tuition Fee: 1,100,00€ - Tuition Prompt Payment (enjoy 5% of discount) - Tuition 2 instalments (enjoy 2% of discount) - Quarterly Tuition (no discount of any kind) Info Early Bird: 5% discount until July 23 (2nd phase) Certificate of attendance and diploma of completion subject to the emoluments in force. |
| Information: | Executive Programs Office Email: programas.executivos@isag.pt Phone: +351 220 303 200 |