APRESENTAÇÃO PESSOAL

Formação académica

Doutorando em Estratégia e Marketing - Universidade do Minho, Portugal
MBA - Faculty of Business and Accountancy of University of Malaya, Malásia
MBA - EBS Universität - European Business School da Alemanha 
Bacherlato - Tradução de Língua Inglesa, IAU, Teerão

 

Área de Investigação

Marketing

 

 

PUBLICAÇÕES (MAIS RELEVANTES)

Revistas Científicas

Bagheri, M., Rodrigues, R. G., (2017). The Impact of Broadband Access on GDP per Capita: The Case of OECD Countries. Indian Journal of Marketing.
Bagheri, M., (2014). Luxury Consumer Behaviour in Malaysia: Loud Brands vs. Quiet Brands. Procedia - Social and Behavioural Sciences, 130, 316-324.

 

Livros e Capítulos de Livros

Bagheri, M. & Cunha, C. B. (2021). Innovation through the Experience Economy: The Synergy between Products, Services, and Experiences. In Matos, N., Guerreiro, M., Pinto, P. & Mendes, J. (Eds.), Marketing, Creativity and Experiential Design. Cambridge Scholars Publishing.
Bagheri, M., França, A., (2020). Knowledge Spillovers and Strategic Entrepreneurship Revisited: A Review. In A. C. Moreira & J. G. L. Dantas (Eds.). Handbook of Research on Nascent Entrepreneurship and Creating New Ventures (pp. 163-171). IGI Global. doi: 10.4018/978-1-7998-4826-4.ch007

 

Conferência/Workshops e Proceedings

Bagheri, M., (2021). How Global Brands Create Firm Value - Revisiting Steenkamps 4V Model and COMET Dimension. Proceedings International Conference on Marketing and Technologies - Marketing and Smart Technologies, (pp. 239-254). Springer. doi:10.1007/978-981-33-4183-8_20
Bagheri, M., (2020). Disruptive Technologies or Big-Bang Disruption: A Research Gap in Marketing Studies. Proceedings International Conference on Marketing and Technologies - Marketing and Smart Technologies, (pp. 229-241). Springer. doi:10.1007/978-981-15-1564-4_22
InnovationThroughExperienceEconomy: The Synergy Between Products, Services, And Experiences, October 18, 2018, ICMD International Conference on Marketing and Design, University of Algarve, Portugal.
Attitudes towards Consumption and the Search for Well-being. A Literature Review! May 11, 2017, II International Congress Interdisciplinarity in Social and Human Sciences, University of Algarve, Portugal.
Bagheri, M. (2011). One-day executive seminar with Philp Kotler, Kuala Lumpur, Malaysia, Certificate 2011.

 

Researcher IDs

ORCID: 0000-0002-9361-1200