• EN
  • Ajuda Contextual
  • Imprimir
  • LinkedIn
  • Facebook
Você está em: Início > Pessoal > Elvira Vieira

Elvira Vieira

Fotografia de Elvira Pacheco Vieira
Nome: Elvira Pacheco Vieira  Ligação à página pessoal de Elvira Vieira
Sigla: EPV
Estado: Activo
ORCID 0000-0002-9296-3896
CIÊNCIAVITAE B913-0565-0908

Email: elvira.vieira@isag.pt
Extensão Telefónica: 220303246

Categoria: Dirigente
Órgãos de Gestão: Conselho de Direção
Categoria: Professor Coordenador Principal
Área: Economia

Apresentação Pessoal

Formação académica
Doutoramento em Economia Aplicada - Universidade de Santiago de Compostela, com registo pela Universidade do Minho
Mestrado em Economia Sectorial Internacional - Universidade de Santiago de Compostela com reconhecimento pela Universidade do Minho
Licenciatura em Relações Internacionais, ramo de Relações Económicas e Políticas - Universidade do Minho

Área de Investigação
Economia Aplicada

Unidades de Investigação/Centros
CICET - FCVC
UNIAG - Unidade de Investigação Aplicada em Gestão

Publicações (mais relevantes)
Revistas Científicas
Conde, R., Borges, A.P., Gómez, I.N., & Viera, E. (2023). Estimate tourism model choice for Pilgrim in the Way of St. James: The Portuguese Way. International Journal of Religious Tourism and Pilgrimage, 190. https://arrow.tudublin.ie/creaart/190
Rodrigues, P., Borges, A.P. and Vieira, E. (2023). Gastronomic experiences on tourists¿ life satisfaction and happiness: The case of Porto. European Journal of Tourism Research, 34, 3412. https://doi.org/10.54055/ejtr.v34i.3034
Vieira, B. M., Borges, A. P., & Vieira, E. (2023). The role of Social Networks for decision-making about tourism destinations. International Journal of Internet Marketing and Advertising, 18(1), 1-27, https://doi.org/10.1504/IJIMA.2023.128148.
Borges, A.P., Vieira, E., Rodrigues, P. & Sousa, A. (2023). Influence of COVID-19 on online shopping behaviour, leisure and socialisation. Management Research: Journal of the Iberoamerican Academy of Management. doi/10.1108/MRJIAM-09-2021-1229/full/html .
Almeida, A. L., Vieira, E., & Borges, A. P. (2022). Segmentation and the Key Communication Channels to Promote a Music Festival - The NOS Primavera Sound Case Study. International Journal of Marketing, Communication and New Media, 10(19), 5-35, https://doi.org/10.54663/2182-9306.2022.v10.n19.5-35
Borges, A. P., Lopes de Almeida, A., Vieira, E., & Belucio, M. (2022). Travelling and discovering new destinations after destinations after the COVID-19¿S lockdown: The role of routines and habits. Forthcoming in Enlightening Tourism. A Pathmaking Journal, 12(1), pp. 70-93.
Silva, G., Correia, A., Rachão, S., Nunes, A., Vieira, E., Santos, S., Soares, L., Fonseca, M., Ferreira, F.A.; Veloso, C. M., Carrança, P. & Fernandes, P.O. (2021). A Methodology for the Identification and Assessment of the Conditions for the Practice of Outdoor and Sport Tourism-Related Activities: The Case of Northern Portugal. Sustainability, 13, 7343.
Pinto Borges, A, Vieira, E., Rodrigues, P, & Tavares, V. (2021). Brand Knowlwdge and satisfaction explained by the attributes of a regional food product. International Journal of Marketing, Communication and New Media, 9(16), 25-50.
Rodrigues, P., Borges, A.P. and Vieira, E.P. (2021). Corporate social responsibility image and emotions for the competitiveness of tourism destinations. Journal of Place Management and Development, 14(2), 134-147.
Reis, A.M., Vieira, E. & Borges, A. (2021). Determinants of tourist expenditure: the role of tourists' experiences in the city of Porto. International Journal of Tourism Policy, 11(1), 73-87.
Vieira E., Borges A. P. & Rodrigues P. (2021). Exploring the relationship between the length of stay and various determinants at one of the best European destinations. Tourism and Hospitality Research.
Vieira, B. M., Borges, A.P., Vieira, E. (2021). The role of Social Networks for decision-making about tourism destinations. forthcoming International Journal of Internet Marketing and Advertising
Rodrigues, P., Borges, A. P. & Vieira, E. (2021). The mediating role of Brand Experience in a Mid-Sized City. forthcoming International Journal of Business Excellence.
Martins, O. M. D., Nunes, A., Vieira, E., Rachão, S., Correia, A. I., Fonseca, M. J., Silva, G., Veloso, C. M., Ferreira, F. A., Carrança, P., & Fernandes, P. O. (2021). Outdoor tourism in the north of Portugal from the perspective of Tourist Entertainment Companies. European Journal of Applied Business Management, 7(3), 1-21.
Borges, A. P., Vieira, B. M. & Vieira, E. (2020). Porto street stage at Rally Portugal: the determinants of the length of stay. Journal of Sport & Tourism, 1-17.
Santos, E., Correia, A., Ferreira, F., Nunes, A., Veloso, C., Vieira, E., Silva, G., Fonseca, M., Carrança, P. & Fernandes, P. (2020). Productivity Measurement: the Case of Nature Tourism Firms in Portugal. Journal of Spatial and Organizational Dynamics, 8(4), 331-346.
Vieira, E., Borges, A., Lopes, J. (2020). The Role of Intangible Factors in the intention of Repeating a Tourist Destination. International Journal of Tourism Policy, 10 (4), 327-350
Borges, A. P. Vieira E. & Gomes, S. (2020). The Evaluation of Municipal Tourist Tax Awareness:The Case of the City of Porto. Tourism and Hospitality Management, , 26(2), 381-398.
Rodrigues, P., Borges, A. & Vieira, E. (2019). Destination Brand Personality and Brand Experience in the Tourism Management of a Mid-Sized City. International Journal of Business Excellence.
Borges, A.P., Vieira, E. P. & Rodrigues, P. (2019). The perception of corporate socialresponsibility of the city of Porto. International Journal of Tourism Cities, 5(2), 130-145.
Borges, A.P., Vieira, E.P. & Romão, J. (2018). The evaluation of the perceived value of festival experiences: the case of Serralves em Festa!. International Journal of Event and Festival Management, 9(3), 279-296.
Trindade, A., Borges, A. P., Vieira, E. & Gomes, S. (2018). Satisfaction Scoring Index for a musical festival during and after the event: The NOS Primavera Sound Case Study. European Journal of Applied Business and Management, Special Issue, 109-121.
Vieira, E. P., Pereira, O., & Gomes, S. (2017). A competitividade regional externa das NUTS II de Portugal e Espanha. European Journal of Applied Business and Management, 3(1), 68-85. https://nidisag.isag.pt/index.php/IJAM/article/view/244
Ferreira, P., Neira, I., & Vieira, E. P. (2012). The Strategic Approach to the High-performance Paradigm: A European Perspective. Procedia - Social and Behavioral Sciences, 58(1), 474-482. doi: 10.1016/j.sbspro.2012.09.1024.
Vieira, E. P., Neira, I., & Vázquez, E. (2011). Productivity and innovation economy: Comparative analysis of European NUTS-2, 1995-2004. Regional Studies, 45(9), 1269-1286. doi: 10.1080/00343404.2010.486781.

Livros e Capítulos de Livros
Borges, A.P., Vieira, E., Rodrigues, P., & Canavarro, A.I. (2023). Factors Influencing the Level of Trust in Vaccines. In R.F. Correia, D. Venci¿t¿ & B.M. Sousa (Eds.), The Role of Brands in an Era of Over-Information (pp. 21-44). IGI Global. 10.4018/978-1-6684-8351-0
Maximino, I., Borges, A.P., Vieira, B.M., Vieira, E., & Pires, H. (2023). The Influence of Human Resources in the Motivation and Performance of Employees: Performance Evaluation/Appraisal. In C. Dogru (Ed.), Role of Human Resources for Inclusive Leadership, Workplace Diversity, and Equity in Organizations (pp. 45-71). IGI Global. 10.4018/978-1-6684-6602-5.ch003.
Silva, G., Correia, A., Vieira, E., & Soares, L. (2020). Perceived impacts of running events in protected areas: The case of Trans Peneda-Gerês at Peneda Gerês National Park, Portugal. In C. R. de Almeida, A. Quintano, M. Simancas, R., Huete, & Z. Breda, (Eds.), Handbook of Research on the Impacts, Challenges, and Policy Responses to Overtourism (pp. 347-363). IGI Global. doi: 10.4018/978-1-7998-2224-0
Borges, A.P., Vieira, E. and Rodrigues, P. (2018). Branding Porto: A Case Study of the `Essence of Wine¿. Camilleri, M.A. (Eds.), The Branding of Tourist Destinations: Theoretical and Empirical Insights, (pp. 129-146). Emerald Publishing Limited. doi: https://doi.org/10.1108/978-1-78769-373-920181008
Borges, A. P., Vieira, E. P., & Rodrigues, P. (2018). The Importance of Events to Promote the Tourism: Case study of the "Essence of Wine". In M. A. Camilleri, (Eds.), The Branding of Tourist Destinations (chapter 8). Emerald Publishing.
Vieira, E. P., Ferreira, P. & Neira, I. (2013). Cultural Impact on Innovation: econometric analysis of European Countries (1995-2004). In F., Adam, & H. Westlund, (Eds.), International Journal of Cross Cultural Management (pp. 57-79). Routledge.
Portela, M., Vázquez, E., Neira, I. & Vieira, E. P. (2012). Entrepreneurship and Economic Growth: Macroeconomic Analysis and Effects of Social Capital in the EU. In T. Burger-Helmchen (Eds.), Entrepreneurship - Born, Made and Educated (pp. 249-264). Rijeka: InTech. doi: 10.5772/37632.

Conferências/Workshops e Proceedings
Mesquita, S., Borges, A.P., Vieira, E., & Lopes de Almeida, A. (2023). The Evaluation of Physical and Attitudinal Accessibility Applied to the two Destinations: Porto and Vila Nova de Gaia. In C. Seabra, R. Peres, S. Almeida & S. Mesquita (Eds.), Book of Abstracts of DSOTT¿2023: Diversity & Sustainability ¿ Opportunities and Threats in Tourism (p.138). Universidade de Coimbra- Portugal
Mesquita, S., Borges, A.P., Vieira, E., & Lopes de Almeida, A. (2023). How can accessibility help build sustainable destinations? In B. Lorena, D. Lon¿ari¿, & D.S. Frleta, Book of Abstracts 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe Engagement & Empowerment: A Path Toward Sustainable Tourism (p. 22). University of Rijeka. https://tosee.fthm.hr/images/2023/Book_of_Abstracts.pdf.
Borges, A. P., Vieira, E., & Nadais, C. (2022). How Important Events and Their Environmental Practices are to Visitors: The Case of Serralves em Festa!. In A. D. Saputro et al. (Eds.), Proceedings of the International Conference on Sustainable Environment, Agriculture and Tourism (ICOSEAT 2022) (pp. 858¿867). Advances in Biological Sciences Research. https://doi.org/10.2991/978-94-6463-086-2_114
Martins, O., Fernandes, P.O., Nunes, A., Rachão, S., Correia, A. I., Vieira, E., Fonseca, M. J., Silva, G., Santos, S., Veloso, C., Ferreira, F., and Carrança, P. (2021). Supply-side Perspectives on Outdoor Tourism in the North of Portugal. Proceedings of the 4th International Conference on Tourism Research.
Almeida, A. L., Vieira, E., & Borges, A. P. (2021). Audience Segmentation and Communicating Towards a Music Festival - The NOS Primavera Sound. Proceedings of the 4th International Conference on Tourism Research (pp.) 287-295.
Almeida, A. L., Vieira, E., & Borges, A. P. (2021). Targeting Audience Attending a Music Festival - Evidence from NOS Primavera Sound. Proceedings of the International Workshop Tourism and Hospitality Management.
Nadais, C., Borges, A. P., & Vieira, E. (2021). Green Co-creation Process in Music Festivals: The Case of NOS Primavera Sound. Proceedings of the 4th International Conference on Tourism Research, pp. 408-414.
Fernandes, P., Nunes. A., Lopes, I. M., Pereira, J. P., Teixeira, J. P., Leite, J., Alves, J., Ribeiro, N. A., Moutinho, N., Raposo, M. L. B., Ferreira, J. J. M. A., Batista H. M., Leal M. A., Barroso, C., García, A. N., (2020), Measuring Nature Tourism Firms ¿ productivity. Proceedings of the XXX Jornadas Luso-Espanholas de Gestão Científica, p. 166. Doi: https://dialnet.unirioja.es/servlet/articulo?codigo=7405131.
Vieira, E., Borges, A., & Rodrigues, P., (2020), The Happiness with Destination and its Influence on Length of Stay, Proceedings of the International Conference of Applied Business and Management. Doi: https://icabm20.isag.pt/index.php/conferencia/livro-de-atas.
Vieira, E., Borges, A., & Lopes, J., (2020), The Role of the Sociodemographic and Emotional Intelligence Profile of Tourists in the Intention to Return to a Destination. Proceedings of the International Conference of Applied Business and Management. Doi: https://icabm20.isag.pt/index.php/conferencia/livro-de-atas.
Vieira, E., Nadais. C., & Borges, A., (2020), Contribution of a cultural and touristic event to sustainable development: the case of Serralves em Festa!, Proceedings of the International Conference on Hospitality and Tourism.
Borges, A. P., Vieira, B. M., & Vieira, E. P. (2019). Determinants of length of stay: the case of Portugal Rally - Porto street stage. Proceedings of the Workshop Tourism and Hospitality Management (pp. 206-207).
Borges, A. P., Vieira, E. P., & Gomes, S. (2018). The expenditure behavior during the trip and the impact of the intangible and tangible factors: The case of the city of Porto. Proceedings of the 32nd International Business Information Management Association Conference.

Outras Publicações
Vieira, E. (2022). A retenção do Capital Humano como resposta para o desenvolvimento de Portugal. Jornal Económico.
Vieira, E. (2021). Desafios e soluções para o sucesso das PME: Passado, Presente e Futuro. Exame.
Vieira, E. (2021). Da receção à lavandaria, o prazer de receber faz toda a diferença. Público.
Vieira, E. (2021). A importância da literacia financeira na retoma das empresas mais afetadas pela pandemia. Exame.
Vieira, E. (2021). Porque o Ensino Superior é o caminho. Observador.
Vieira, E. (2020). Educação e soft skills: faces da mesma moeda. Vida Económica.
Vieira, E. (2020). #Formação: Esta é a `oportunidade de reiventar¿ o ensino em Portugal.
Ambitur.
Vieira, E. (2020). Licenciatura é o ponto de partida. Jornal de Negócios.
Vieira, E. (2020). Degree is the starting point. Jornal de Negócios.
Vieira, E. (2019). 40 anos a ensinar do Porto para o mundo. Revista Marketeer
Vieira, E. (2019). A guerra dos talentos nas empresas. Exame
Vieira, E. (2019). Educação e soft skills: faces da mesma moeda. Vida Económica.
Vieira, E. (2018). Novos cursos antecipam tendências do mercado. Jornal Económico
Vieira, E. (2018). Um gestor de sucesso tem que ser inteligente emocionalmente. Jornal Económico
Vieira, E. (2017). Investimento para o Crescimento: 2017 ano de transição. Vida Económica.
Vieira, E. (2017). Portugal na Crista da Onda. Vida Económica.

Experiência profissional
Diretora Geral do ISAG- European Business School, desde 2012.
Presidente do Conselho de Administração da Fundação Consuelo Vieira da Costa (FCVC), desde 2018.
Membro do Conselho Técnico-Científico do ISAG desde 2010.
Diretora do Agrupamento Europeu de Cooperação Territorial Galiza - Norte de Portugal, de 2010 a 2012.
Membro da Unidade de Investigação Aplicada em Gestão (UNIAG) com avaliação de "Bom" pela FCT, desde 2013.
Coordenadora Científica do Centro de Investigação em Ciências Empresariais e Turismo (CICET-FCVC), desde 2020.
Coordenadora Científica do Núcleo de Investigação do ISAG (NIDISAG), de 2009 a 2020.
Membro do Conselho Científico Técnico e Presidente do Conselho Pedagógico do IPAM, de 2007 a 2009.
Professora de Instituições de Ensino Superior Politécnico Público e Privado, desde 2005 (de 2005 a 2010 - colaboração na Universidade do Minho, Universidade de Santiago de Compostela, Universidade de Vigo, IPAM; desde 2009 - ISAG e IPVC - Instituto Politécnico de Viana do Castelo).