Personal details
Academic Background
PhD in Business Sciences - Faculty of Economics of University of Porto
Master of Business Administration - Instituto Superior de Estudos Empresariais da Universidade do Porto (currently PBS)
Bachelor Degree in Economics - Faculty of Economics of University of Porto
Research Area
Brand ManagementMarketing and StrategyResearch Units/Centers
CICET - FCVC Publications (most relevant)
Scientific Journals
Borges, A. P., Vieira, E., Rodrigues, P., & Tavares, V. (2021). Brand Knowlwdge e satisfação explicada pelos atributos de um produto alimentar regional. International Journal of Marketing, Communication and New Media, 9(16), 25-50.
Oliveira, R., Tavares, V., & Cunha, C. (2017). Analysis of Motivations and Intentions to Revisit Among Music Festival Attendees MEO SUDOESTE. European Journal of Applied Business and Management, Edição Especial, 218-228.
Sousa, A. F. A., & Tavares, V. (2016). Brand Management Challenges in the Context of Recession. European Journal of Applied Business and Management, 2(1), 1-11.
Tavares, V. (2015). Brand Management in SMEs: Conceptualization of Differences and Research Agenda. European Journal of Applied Business and Management, 1(1), 128-153.
Books and Book Chapters
Tavares, V. (2021). Prefácio. In: Borges, A. P., & Rodrigues, P., New Techniques for Brand Management in the Healthcare Sector. IGI Global.
Cunha, C., & Tavares, V. (2018). âme moi. In Abreu, J. (Coord.), Empresariato - Branding. Vila Nova de Famalicão: Editora IDIOTEQUE.
Tavares, V. (2016). Gestão de Marcas - Uma abordagem empreendedora para as PME vencerem em mercados. Lisboa: Escolar Editora.
Conferences/Workshops and Proceedings
Santos, J., & Tavares, V. (2020). Importance of employer branding for the success of the corporate brand in the SME context. Abstract published at Proceedings Internacional Conference of Applied Business and Management.
Borges, A. P., Vieira, E. P., Rodrigues, P., & Tavares, V. (2019). Evaluation of the brand of a regional food product. Abstract published at Proceedings International Workshop Tourism and Hospitality Management (pp. 204-205).
Carolino, F. & Tavares, V. (2018). Contribution to the Economic-Financial Analysis of the Alfândega do Porto Congress Centre. Abstract published at International Conference of Applied Business and Management.
Other Publications
Tavares, V. (2023). Proteção da reputação da marca na era digital. Vida Económica
Tavares, V. (2022). Para grandes males, grandes remédios.Vida Económica
Tavares, V. (2022). Metaverso: Sonho realizado ou pesadelo infernal? Vida económica.
Tavares, V. (2021). Internationalization of Higher Education: let's think backwards? Revista Marketeer.
Tavares, V. (2020). Strategic importance of brand leadership. Revista Marketeer.
Tavares, V. (2020). Shall we (re) build the brands for Tourism 4.0? Revista Marketeer.
Tavares, V. (2020). Digital agenda for Higher Education. Vida Económica.
Tavares, V. (2020). Starting afresh. Vida Económica.
Tavares, V. (2019). New technologies and trust. Vida Económica.
Tavares, V. (2018). Professions of the future. Vida Económica.
Tavares, V. (2017). Challenges of business and brands in the digital age. Vida Económica.
Tavares, V. (2017). The next markets: generations Z and Alpha. Vida Económica.
Professional Experience
Teacher of ISAG, since 1987 (Coordinator Professor, since 2007).
President of the Scientific-Technical Council of ISAG
Coordinator Professor of the Master's in Commercial Management and Marketing of ISAG.
Integrated member in the Research Centre in Business Sciences and Tourism of Consuelo Vieira da Costa Foundation (CICET - FCVC)
Researcher of the ISAG Research Center (NIDISAG), from 2009 to 2020.
Consultant in the areas of Brand Management, Marketing and Strategy, since 1980.
Director of Services in the Administrative Area of Social Services of the University of Porto, from 1981 to 1989.
Trainer of the Chamber of Chartered Accountants in several training courses dealing with Business Management issues, from 1990 to 1994.